Read More

Why Does Google’s Algorithm Change Every Year?

Google’s algorithm changes a bit every year. While it’s usually a few weeks of disruption, this year brought a lot of additional change: updated spam filters, a new Google Business Profile dashboard, problems with disappearing reviews, and more. With all the commotion, it’s no wonder that users seem more up ...
Google dashboard update
Read More

Google My Business Changes: New Merchant Experience In-SERP

Google has been making a lot of changes to their interface this year and the recent changes to Google My Business(Google Business Profiles) interface completely changed the way business owners manage their information on Google. The in-SERP editing experience has been around for a while and power users were expecting ...
Read More

What Google’s New Updates Mean for the Metaverse [video]

[embed]https://youtu.be/_wwO_PSaKQ8[/embed] Video script: Hi, I’m Madeleine Johnson, the content & community manager for Synup. Welcome to our Syncast video series.   Let’s talk about Google’s newest updates - and what they mean for business.   Google is going into the metaverse with their new updates. And everyone should take note.   ...
Google metaverse
Read More

Google is Going Into the Metaverse – Here’s Why You Should Care

There’s a longstanding tradition of tech companies copying each other. Just take a look at the proliferation of short-form video content. After TikTok blew up in 2019/2020, Instagram, Youtube, and Facebook started pushing short-form content like never before. Now, with Meta and others pushing the metaverse and VR content, there's ...