local listings for small business
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Why small businesses should invest in local listings

Photo by Anh Tran on Unsplash If you’re wondering why local listings should be a key part of a small business's marketing plan, we’ve got a few pointers for you: Local listings provide greater visibility: Local listings make small companies easily visible to customers looking online for goods or services ...
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Two Factors That DON’T Affect Your Google Ranking

There are a lot of Google ranking factors out there. But the intricacies of Google’s algorithm tends to confuse brands on where they should actually be focusing their resources. There are plenty of articles that tell you where to focus your time and energy to rank higher, but we’re sure ...
Google dashboard update
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Google My Business Changes: New Merchant Experience In-SERP

Google has been making a lot of changes to their interface this year and the recent changes to Google My Business(Google Business Profiles) interface completely changed the way business owners manage their information on Google. The in-SERP editing experience has been around for a while and power users were expecting ...
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Holiday SEO Checklist [video]

[embed]https://youtu.be/AbqJryzZcPw[/embed] Video Script: Hi, I’m Madeleine Johnson, the content & community manager for Synup. Welcome to the Syncast video series. Thanksgiving is always a bit of a punch in the face, reminding us that the end of the year is coming up. It also means Black Friday and Cyber Monday… ...
google maps neighborhood vibe
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How Do Google’s New Updates Impact Your Business?

Last week at Google’s Search On conference, Google announced seven major updates to local search.  If you need a refresher, Google is launching these capabilities: Search for restaurants by dish Discover restaurants’ specialties Increased digital menu support Enhanced Live View on Google Maps  Aerial views of famous landmarks Immersive views ...