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How Often You Should Run Campaigns

Around the holidays, managing your business’ local marketing doesn’t require too much innovation (if it does - kudos to you!) If you’re a grocery store, maybe you spotlight pies and fruit on the 4th of July, make sure you have the most tempting turkeys for Thanksgiving, and ensure your customers ...
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Use Custom Ads and Campaigns to Increase Revenue

Marketing is not an easy nut to crack; we learn by trial and error and by absorbing the learnings from others who share openly to others. At Synup, our objective is to simplify marketing in a way that yields repeatable results, and we have the statistics here to back that ...
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How to Conduct a Swift Reviews Audit

You’ve audited your listings and made sure your local SEO is on point. Customers are finding and (hopefully) enjoying your business. But to increase your bottom line and convert more consumers, you need to implement a great reviews strategy.  Your online presence - including reviews - is often a customer’s ...
An image of a mobile screen showing digital profiles on Google
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The Beginner’s Guide to Digital Profile Management

Digital profile management is no longer optional for businesses looking to drive growth in 2021. Digital presence is an essential pillar of a business’ inbound marketing and consumer acquisition strategy.  Consumers are no longer following a linear purchase journey, which means, brands must strive to provide a seamless offline and ...
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How to Create a Seamless Customer Experience on Google My Business

According to Google, search is the number 1 channel high-value customers turn to, and 60% of smartphone users are more likely to choose a business if they can self-serve through their profiles. Google My Business profiles act as a digital signboard to create a seamless customer experience for businesses large ...