Many small business owners believe that local SEO is limited to big brands with substantial budgets. That’s not true at all. Over 70% of small businesses spend up to $500 each month on marketing, according to Search Engine Land. Local SEO remains the most affordable way to improve visibility and ...
Whether you're a seasoned agency pro or just starting out, you're bound to encounter the dreaded ‘challenging’ client. But though it may be easier to believe otherwise, difficult clients aren’t always “bad” clients. More often than not, they’re confused, anxious about ROI, or simply not used to working with an ...
Search isn’t dead, but it’s mutating. Fast. And marketers will need to adapt. You know those emails that say "Your traffic's down 40%" and your first reaction is "Nah, it's just a bad week"? Yeah, that was me & my team. Until we realized the real culprit wasn't seasonality or ...
Responding to customer reviews isn’t just polite or professional. It pays off. Fact: 89% of consumers read reviews and their responses when considering a business. Ignoring feedback is a one-way ticket to losing trust. Whether it’s a glowing 5-star review or a complaint about your cold coffee, how you respond ...
Let’s be real. The way customers find and interact with businesses has changed dramatically. Having a website alone isn’t enough anymore. Customers turn to Google, social media, and online directories to make decisions, often before ever stepping into a store or sending an inquiry. But digital profiles aren’t just static ...
