Reputation and review management solutions aggregate all forms of guest feedback from across the web to help businesses read, respond, and analyze the feedback in an efficient manner. 95% of customers read reviews prior to making a booking decision, and after price, reviews are the most important decision variable when ...
Sentiment analysis refers to the application of contextual text analysis to is a term used to describe a marketing technique that benefits business owners in a major way. Also known as opinion mining, sentiment analysis takes the public opinion via reviews of an event, service, or product and analyses the ...
Creating a premium brand experience is essential to the success of your business. You are not just creating a brand that is recognizable, you are creating a name for your company that will evoke a sensation, feeling, and behavioral response from your customers. As a local business, your brand experience ...
Yelp doesn’t really require an introduction, does it? Founded in 2004, Yelp has gone on to become a household name and has grown rapidly in the local business discovery sphere to average 30 million monthly users. Today, Yelp hosts over 200 million reviews from patrons and tourists across the globe, ...
Customer reviews are critical to your business. At a time when 93% of consumers base their purchase decision on reviews, actively managing and responding to reviews is no longer optional. In this article, we’ll focus on how you can respond to positive reviews for your business to build an engaged ...