What is Intent Marketing? In a nutshell, intent marketing is the practice of understanding consumer purchase intent to deliver relevant content and information in real-time to promote a product or a service. Intent marketing technology uses actions from consumers that are pertinent to purchase consideration or interest to position a ...
Consumer behavior has changed. People have far more control over the media they use and the content (or advertising) they engage with. They want instant, easy access to business content and information that’s relevant to their needs at the moment. On their own time. Intent Marketing is based on meeting ...