According to Google, search is the number 1 channel high-value customers turn to, and 60% of smartphone users are more likely to choose a business if they can self-serve through their profiles. Google My Business profiles act as a digital signboard to create a seamless customer experience for businesses large ...
Digital profiles for most brands are a missed channel of opportunity. They can equally engage, convince, and convert customers three times more than your website when used correctly. They act as a review hub, a content hub, an active CTA to order or connect instantly, and have five times the ...
Yelp continues to be a go-to source for customers to check out customer reviews of businesses. While the company has had its share of controversies, it still helps businesses in the long run, even when customers comment negatively. It also helps bring a strong impact beyond star ratings. Back in ...
High-quality digital profile management is the key to both online and offline visibility. By taking a diligent approach to each online profile, you can ensure easy access to your business information all across the web. Setting up digital profiles goes far beyond filling out basic information about your business on ...
How to Do Keyword Research For Your Content The biggest mistake I see Content Marketers make is not spending enough time doing keyword research for their content. These are usually people who write phenomenal content, however, when looking at how their content performs, I’ve noticed a few missed opportunities. You ...