importance of reviews
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Why Reviews REALLY Matter

Consumers have hundreds (or thousands) of options when they go to buy something, so social proof is king! But beyond social proof, there’s another reason why reviews are so important. Here’s what you need to know when it comes to the real importance of reviews. Reviews are a direct line ...
disappearing reviews
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Why do Reviews Disappear from Google Business Profile Listings?

Halloween may be over, but there’s still something spooky going on: disappearing reviews. If your business is listed on Google, chances are you’ve had some of your reviews vanish. There are a few reasons why reviews might get deleted by Google; some accidental, and some intentional. Read on to learn ...
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How to Conduct a Swift Reviews Audit

You’ve audited your listings and made sure your local SEO is on point. Customers are finding and (hopefully) enjoying your business. But to increase your bottom line and convert more consumers, you need to implement a great reviews strategy.  Your online presence - including reviews - is often a customer’s ...
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How Leading Brands are Acing Their Reviews Strategy

Leading brands and businesses have one thing in common: they’re consumer-obsessed. In any consumer-centric business, online reviews are critical for attracting new customers and communicating with existing ones. This is no surprise - 90% of consumers read online reviews before visiting a business. Why should you care? Well, customers spend ...
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How Yelp Reviews Impact Your Business

Yelp continues to be a go-to source for customers to check out customer reviews of businesses. While the company has had its share of controversies, it still helps businesses in the long run, even when customers comment negatively. It also helps bring a strong impact beyond star ratings. Back in ...