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How AI is Changing Social Media Marketing

Even if you’re keeping track of developments in the tech industry, it’s hard to grasp exactly where our technology is going. Since the pandemic, the speed of innovation and change has multiplied as the digital revolution solidified its footing. Now, more people than ever are utilizing new technologies to aid ...
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Augmented Reality Shopping Trailblazers [video]

[embed]https://youtu.be/_ZBntd7UwgQ[/embed] Video script: Hi, I’m Madeleine Johnson, the content & community manager for Synup. Welcome to the Syncast video series. Today, we’ll be looking at trailblazers in augmented reality shopping. What is augmented reality shopping? With augmented reality, consumers can catch pokemon, experiment with new hair colors, or explore a ...
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What is Sentiment Analysis?

Sentiment analysis refers to the application of contextual text analysis to is a term used to describe a marketing technique that benefits business owners in a major way. Also known as opinion mining, sentiment analysis takes the public opinion via reviews of an event, service, or product and analyses the ...
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Automation vs. Augmentation in Local Business Marketing

Back in the early 2000s, consumers didn’t have many options when it came to finding new businesses. Traditional methods of advertising like flyers, posters, billboards, and TV commercials were the biggest proponents of local marketing. Yellow Pages, Google, and word-of-mouth recommendations did the rest of the work to try and ...