emerging technologies
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How AI Revolutionizes CX Personalization for Enhanced Customer Satisfaction

Almost universally, modern customers have come to expect the same thing: personalization. It’s no longer enough to take a one-size-fits-all approach. That’s why businesses of all sizes are trying to create tailored customer experiences, and, increasingly, you’ll struggle to find a major brand that doesn’t offer some form of personalization.     ...
Customer Engagement with Google My Business
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How to Use Google My Business for Customer Engagement

Let’s say you’re looking for a new hair salon. What’s the first thing you do? We’re willing to bet you Google “hair salons near me”. After all, that’s the easiest way to find what you’re looking for, right? In fact, in 2023, 44% of shopping journeys started with an online ...
augmented reality shopping
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Augmented Reality Shopping is Changing the Buyer Experience

The metaverse is starting to impact businesses. And its current influence is just the tip of the iceberg. Consumers are already getting used to the comfort, accessibility, and ease of the metaverse. For the modern consumer, their phone is a portal to an easily navigable world. They can try on ...
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How to Conduct a Swift Reviews Audit

You’ve audited your listings and made sure your local SEO is on point. Customers are finding and (hopefully) enjoying your business. But to increase your bottom line and convert more consumers, you need to implement a great reviews strategy.  Your online presence - including reviews - is often a customer’s ...
Synup's New Automations Module
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Synup Adds Automations to Power the Future of Digital Profile Management

Over the past three months, economic recovery has picked up pace and studies suggest that local business categories have bounced back to near pre-pandemic levels. Restaurants have recovered to 86% of 2019 levels and shopping has hit 92% of 2019 levels. Similarly, financial services and home services are outperforming 2019 ...