You’ve audited your listings and made sure your local SEO is on point. Customers are finding and (hopefully) enjoying your business. But to increase your bottom line and convert more consumers, you need to implement a great reviews strategy. Your online presence - including reviews - is often a customer’s ...
Over the past three months, economic recovery has picked up pace and studies suggest that local business categories have bounced back to near pre-pandemic levels. Restaurants have recovered to 86% of 2019 levels and shopping has hit 92% of 2019 levels. Similarly, financial services and home services are outperforming 2019 ...
Sentiment analysis refers to the application of contextual text analysis to is a term used to describe a marketing technique that benefits business owners in a major way. Also known as opinion mining, sentiment analysis takes the public opinion via reviews of an event, service, or product and analyses the ...
Digital profile management is no longer optional for businesses looking to drive growth in 2021. Digital presence is an essential pillar of a business’ inbound marketing and consumer acquisition strategy. Consumers are no longer following a linear purchase journey, which means, brands must strive to provide a seamless offline and ...
According to Google, search is the number 1 channel high-value customers turn to, and 60% of smartphone users are more likely to choose a business if they can self-serve through their profiles. Google My Business profiles act as a digital signboard to create a seamless customer experience for businesses large ...