Madeleine Johnson
Madeleine is the Content & Community Manager at Synup
Beyond Google: What Google’s Decline Means for Local Businesses
It's time to think beyond Google. As the search engine loses its footing as top dog in local search, here's how…
· Jun 24, 2024 
What’s New at Synup?
What's new at Synup? Learn about our new updates that help you become the master of your online presence. We can't…
· Jan 30, 2024 
What to Expect from Our New Clientjoy Acquisition
With our Clientjoy acquisition, we're looking to expand our business suite offerings for agencies. Here's what it…
· Jan 18, 2024 
A Digital Marketing Agency’s Guide to Lead Generation
Trying to generate leads for your digital marketing agency? You came to the right place. Here's lead generation for…
· Oct 12, 2023 
How Our New Scan Tool Unlocks Your Agency’s Converting Potential
Your new lead generation tool: Synup's scan tool. Show your prospects their online visibility with one click! Here's…
· Aug 21, 2023 
Why Your Google Business Profile Views are Decreasing
Have your Google Business Profile views been decreasing? Here's why - and why you don't really need to worry about it.
· Jun 8, 2023 
Synup’s Newest Product Updates
From collaborative workflows and ad capabilities to enhanced AI-powered content, here is the newest Synup product…
· Jun 5, 2023 
Industry Update: What’s New in Local and Digital Marketing
Here's the digital marketing industry update for May. See what's new and what you need to look out for in digital…
· May 30, 2023 
The Top 10 Social Media Trends for 2023
Putting your spin on social media trends gets more eyes and engagement on your content. Here are the top 10 trends…
· May 24, 2023 
Celebrate Month-Long Observances to Engage Your Audience
Creating posts that celebrate month-long observances is crucial to engage your audience and boost your interactions…
· May 15, 2023 
Synup Social Powers Social Media with AI
Social media management is easier with AI. That's why we built an AI-powered platform - to make social media easy…
· Mar 28, 2023 
Why is Reputation Management Important?
Reputation management is an important part of any local marketing strategy. Here's why it's important - and how to…
· Mar 10, 2023 
The Difference Between Reputation Management and Review Management [video]
Here's the difference between reputation management and review management - so you can create a foundation for your…
· Mar 3, 2023 
Why You Should Care About the Apple Business Connect Launch
Apple just launched Apple Business Connect - essentially their version of Google Business Profile. Here's why you…
· Feb 12, 2023 
How AI is Changing Social Media Marketing
AI is changing social media marketing as we know it. From smart engagement to posts written with the click of a…
· Jan 30, 2023 
What TikTok Teaches Us About Social Media
TikTok gives us a lot to learn. The platform epitomizes the dos and don'ts of social media strategy - here's the…
· Jan 20, 2023 
Why Reviews REALLY Matter
Reviews are great for social proof, but many overlook the real importance of reviews: communicating with your customers.
· Dec 27, 2022 
Two Factors That DON’T Affect Your Google Ranking
Here are two factors that won't affect Google ranking, and what to focus on instead. Devote your time and energy to…
· Dec 19, 2022 
Why do Reviews Disappear from Google Business Profile Listings?
Do you have a case of the disappearing reviews? You're not alone. There are a few reasons why Google reviews…
· Dec 16, 2022 
Why Does Google’s Algorithm Change Every Year?
Why does Google keep changing their algorithm? Here's why the Google algorithm is always changing - and how you can…
· Dec 13, 2022 
Augmented Reality Shopping Trailblazers [video]
Augmented reality shopping experiences are great for consumers. But how can you implement them for your brand? Here…
· Dec 1, 2022 
Holiday SEO Checklist [video]
It's time for the holidays, which means you need an SEO holiday checklist to keep your pages and presence on point.…
· Nov 23, 2022 
What Google’s New Updates Mean for the Metaverse [video]
Tech trends dictate how businesses need to act. We run through Google's new metaverse-esque updates - so you can…
· Nov 16, 2022 
Augmented Reality Shopping is Changing the Buyer Experience
Augmented reality experiences will take online shopping to the next level for consumers. Here's a look at what the…
· Nov 16, 2022 
5 Unique Campaign Ideas for This Holiday Season
Get more customers this holiday season by posting offers directly to your Google Business Profile. Here are our best…
· Nov 10, 2022 
Google Business Profile is Rejecting Posts [video]
Video content: Hi, I’m Madeleine Johnson, the content & community manager for Synup. Welcome to…
· Nov 7, 2022 
The Metaverse is Coming for Your Business
The metaverse is the next big trend in tech. But what does it mean for businesses? We run through what the metaverse…
· Oct 18, 2022 
Google is Going Into the Metaverse – Here’s Why You Should Care
The metaverse is the next big trend in technology - and it's coming sooner than you think. Here's how Google's…
· Oct 13, 2022 
How to Use Google Business Messages to Win Customers
Google Business Messages makes customer communication easy. Here are the best practices for managing messages for…
· Oct 7, 2022 
How Do Google’s New Updates Impact Your Business?
Google's new updates will impact local businesses. Here's how to ensure you stay on track to meet your revenue goals…
· Oct 3, 2022 
5 Steps to Take When Google My Business Rejects Your Posts
Is Google My Business rejecting your posts? Follow these 5 steps to ensure your GMB posts are approved - so your…
· Sep 29, 2022 
Local SEO Builds Loyal Customers
Local search is your best friend for reaching consumers. But did you know that local SEO builds loyal customers?
· Sep 26, 2022 
What’s New in Local-Digital Marketing
Here's the newest local marketing news. Learn about Google's new review guidelines, TikTok's effect on local…
· Sep 20, 2022 
Get Your Social Media Posts Indexed by Google
Google is integrating social media into its search results. Index social media posts to maximize visibility and win…
· Sep 20, 2022 
TikTok is Making an Impact on Local Search
TikTok's impact on local search is huge. As the newest search engine in its own right, TikTok will impact local SEO…
· Sep 8, 2022 
What is Social Media’s Impact on Local SEO?
Social media's impact on local SEO is huge. Learn why, and how you can implement best practices for your business.
· Sep 6, 2022 
View KPIs and Pending Tasks with Synup Home
Synup Home gives users a comprehensive view of their business’ performance. With Synup Home, users can track KPIs…
· Aug 12, 2022 
Building Trust with Customer Communication
Who really wants to call these days? We sure don’t. Customers believe engaging with a brand should be fun, instant,…
· Jul 29, 2022 
Use Custom Ads and Campaigns to Increase Revenue
Marketing is not an easy nut to crack; we learn by trial and error and…
· May 10, 2022 
How Using Automation Improves Your Daily Workflow
From putting your phone on do not disturb to blocking your calendar for deep focus…
· Apr 12, 2022 
5 Unique Campaign Ideas for this Summer
The days are getting longer, the sun is setting later, and the weather is getting…
· Apr 7, 2022 
How to Conduct a Swift Reviews Audit
You’ve audited your listings and made sure your local SEO is on point. Customers are…
· Mar 23, 2022 
How Leading Brands are Acing Their Reviews Strategy
Leading brands and businesses have one thing in common: they’re consumer-obsessed. In any consumer-centric…
· Mar 18, 2022