As more consumers turn to Google to search for products and services, Google My Business has become one of the most essential tools for businesses. Google My Business is a free, easy-to-use, and effective tool for all types of businesses to manage their online presence on Google. It includes a ...
Consumer behavior has changed. People have far more control over the media they use and the content (or advertising) they engage with. They want instant, easy access to business content and information that’s relevant to their needs at the moment. On their own time. Intent Marketing is based on meeting ...
The sundry options that modern shoppers have—thanks to the smartphones in the palms of their hands—has completely disrupted the retail industry. Customers today want their clothes, cosmetics, and consumer electronics on the first page of their voice search results, and if your retail store is not found there, you are ...
A marketer’s toolkit should include predictive artificial intelligence tools that are constantly learning and being refined, so that customer intent is properly captured. Intent marketing, when done well, means that the marketing is done at the right time, right place, with the right content and the right offer. Challenges to ...
When it comes to marketing your business or improving its SEO, any expert will tell you that it all begins with research. Stats and data backed evidence about customer and user behaviour will allow you to understand the industry better. This data can then be used to detect patterns and ...
