I recently came across this post on the r/marketing subreddit about someone asking why the entry-level salaries of agency folk were unimpressive. It was immediately followed by comments and responses from tons of marketers who were talking about how your value as a marketer is all about the skills you ...
What is Intent Marketing? In a nutshell, intent marketing is the practice of understanding consumer purchase intent to deliver relevant content and information in real-time to promote a product or a service. Intent marketing technology uses actions from consumers that are pertinent to purchase consideration or interest to position a ...
I’m not gonna lie—all I’ve been hearing my friends say over the past few days is either “OK, Boomer” or “Okay, Google”. Everyone predicted voice search’s popularity to grow over the years, but nobody prepared me for the actual impact it was going to have in our day-to-day lives, and ...
What is Local Business Schema? Local business schema (Learn about Google's review schema guidelines) is a collection of tags, microdata, and machine-understandable information that you can use on your brand’s website to improve your local SEO. While search engines generally fetch information from a webpage’s content with ease, they may ...
“Website Optimization for Enterprises” is a series built to help marketers and SEO practitioners understand how enterprise websites can be optimized for local SEO. We spoke about making domain-related choices for local SEO in part one of this series and quickly followed it up with URL structures for enterprise local SEO ...