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In this week’s video, you’ll learn the difference between reputation management and review management. We’ll cover everything you need to be paying attention to when it comes to managing your reputation and making a good first impression – so you can nail your local marketing strategy and attract more customers!

Video script:

Hi, I’m Madeleine, and I’m Synup’s content and community manager. Welcome back to the Syncast video series!

If you’ve been focused on your business’ local marketing strategy, you may have heard some unfamiliar terms being thrown around. Phrases like reputation management, managing your local presence, and review management are all pretty common around here. But what do they mean? And why should you care?

Reputation Management vs. Review Management

Let’s talk about the difference between them

Review management is essentially monitoring and responding to customer feedback

Whether it’s on Yelp, Google, or a vertical-specific directory, review management is a key part of any local marketing strategy.

90% of customers read reviews before making a purchase, so it’s important to keep track of, respond to, and implement customer feedback. Proper review management will boost your rating and help build customer relationships. After all, reviews are the best place to communicate directly with your customers. 

From troubleshooting problems to thanking customers for stopping by, reviews are a key touchpoint in the customer journey. Plus, prospective buyers will love seeing how much you care and value your customers’ experiences!

Review management is actually a part of reputation management

Managing your reputation means managing your entire online presence – including monitoring and responding to reviews, engaging with customers, or updating your profiles on directories and listings sites. 

Reviews are just one touchpoint in the customer journey, after all. Reputation management includes any and all interactions a consumer might have with your brand, like viewing your profile or website, messaging or calling, or even using a store locator. And managing your reputation holistically is crucial for attracting and retaining customers!

Join us next time to learn more about why you should incorporate review and reputation management into your local marketing strategy! See you next time on the Syncast video series.

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