Let’s be honest, asking for reviews isn’t always the most glamorous part of running a business. It can feel awkward, transactional, or like you’re imposing on your customers’ precious time. But here’s the truth: reviews are worth their weight in gold.
For agencies and small businesses, reviews aren’t just another box to check; they’re a powerful tool for building trust, attracting new customers, and even boosting your SEO. But the way you ask for reviews can make all the difference.
So, let’s toss out the boring, generic approaches and learn about 10 creative, out-of-the-box ways to ask for reviews.
⭐️But before we dive into the article, here are 30+ review request templates based on various categories and scenarios that might just come in handy to you!
1. Gamify
Gamification isn’t just for apps, it works wonders for reviews too. People love a bit of fun, especially when there’s a chance to win something.
Here’s how to make it work:
- Set it up as a monthly thing where every reviewer gets a chance to win a gift card, a discount, or even some branded swag.
- Get creative with the rewards. Maybe it’s a free product, an exclusive service, or even something quirky like a coffee date with your founder.
Here’s an example:
“We’re on a mission to collect 50 reviews this month, and we’re making it fun! Leave us a review and enter to win a $50 gift card. 🎉”
You could also go interactive with a digital spin-the-wheel game. Everyone loves a good spin (and a guaranteed win doesn’t hurt either).
How does this help?
When you are turning it into a fun exercise rather than something monotonous – it diverts people’s attention and brings in more participation naturally, which is exactly what we are looking for. Think about it, gamification of your review process will also get more intrigued about your business and compel them to check you out, in turn, you end up leaving a lasting impression!
2. Use Humor
Let’s face it, people are inundated with multiple requests these days. But humor? That cuts through the noise. A lighthearted, funny review request can disarm even the busiest customer.
Here are some playful examples:
- “If we made your day a little brighter, let us know! If we didn’t… pretend this message never happened. 😉”
- “We need your help to dethrone our competitor as the king of reviews. Help us get there with just one click!”
The key is to keep it light and on-brand. The goal isn’t to guilt your customers into writing reviews but to make them smile and feel like they’re part of something fun.
How does this help?
We know humor cuts through the noise, but there are several other reasons here that can help you make heads turn. You want people to remember you, and let’s say on the off chance that they might not leave you a genuine review, they still remember you one way or the other. And that screams “repeat customer” right there!
3. Personalized Video Requests
There’s nothing cooler than receiving a video made just for you. It’s personal, unexpected, and a surefire way to grab attention.
Here’s how to pull it off:
- Record a short video thanking your customer for their business.
- Keep it casual: “Hey [Name], we just wanted to say how much we loved working with you on [project/service]. If you have a second, we’d be over the moon if you could leave us a quick review!”
- Use tools like Loom or BombBomb to send the video.
Even if you don’t have time to record individual videos, you can create a polished “thank you + review request” video that feels personal and genuine.
How does this help?
Getting reviews is one way this can help, but the other way this can help is with increased traction. When people see something that stands out to them, they’re more likely to share it on social media and talk about it. This tactic will help with reviews, but this will also help with grabbing more eyeballs and being the talk of the town!
4. Social Media Shout-Outs
Who doesn’t love being in the spotlight? Offering social media shout-outs as a thank-you for reviews is a win-win. Your customers get a moment to shine, and you get fresh content for your social channels.
Here’s an idea:
- Create a weekly “Review Spotlight” post featuring your favorite customer feedback. Add a picture of the customer (with their permission) or a fun graphic.
- Use captions like:
“We’re blushing! A huge thank you to [Name] for this amazing review. 🥰 Want to see your name here next week? Leave us a review and we’d love to feature you!”
How does this help?
Public recognition is powerful. People love being celebrated, and this creates a ripple effect =, others will want their turn in the spotlight too. The best part? Public recognition is a win-win. It shows your customers that you genuinely value their input, and it positions your brand as one that cares. Plus, every time you celebrate someone, you’re indirectly marketing yourself. Others will see the spotlight, feel inspired, and jump in to participate.
5. Add a Witty QR Code
QR codes are back in style (thanks, pandemic), and they are ridiculously easy to use. But instead of slapping a boring “Scan me!” label on it, spice things up with a witty message.
Ideas for messaging:
- “Think we’re awesome? Scan this to tell the world!”
- “We’d love to hear from you. Unless it’s bad, then we’ll just take the QR code back. 😉”
Place the QR code strategically: on receipts, packaging, menus, or even posters near your checkout counter.
How does this help?
It’s effortless for the customer, and the humor makes it more likely they’ll take action. At the same time, the less friction they feel, the more likely they are to follow through. Imagine receiving a note on your receipt or packaging that says, “Think we’re awesome? Prove it with a review! Think we could do better? Let’s chat before the world finds out!” It’s cheeky, disarming, and unexpected. That little touch of wit makes your brand memorable, and more importantly, it makes people smile.
6. Follow the trends
Pop culture references are a universal language. By tying your review request to trending memes, movies, or songs, you instantly make it more relatable and shareable.
Examples:
- “If you had the Barbenheimer experience of your dreams with us, let us know with a review!”
- “This is your sign to leave us a review ✨ (Taylor’s Version).”
Stay on top of trends, BUT make sure they align with your brand voice.
How does this help?
Because it builds instant connection. When you reference a trending show, a viral meme, or even a popular song, you’re tapping into something that’s already resonating with your audience. It’s a shortcut to relatability. It says, “Hey, we get you. We’re not just a business; we’re part of your world.”
7. Show Gratitude
When customers take the time to leave a review, don’t just thank them privately, celebrate them publicly.
You can:
- Share their review on your Instagram story with a big thank-you.
- Create a “Customer Wall of Fame” on your website or physical location.
- Send a handwritten thank-you note or a small gift for standout reviews.
How does this help?
Gratitude is contagious. When others see how much you value feedback, they’ll be inspired to leave their own. Others see how much you value input and are inspired to join in, knowing their opinions will be equally appreciated. This simple act of recognition makes your brand feel more human and approachable, encouraging more people to leave their own reviews while fostering a sense of connection and community.
8. Link Reviews with Referrals
Who says you can’t multitask? By tying reviews to a referral program, you can achieve two goals at once.
Here’s how:
- Offer a small reward for every review, and add a bonus for referrals.
- Example: “Leave a review AND refer a friend to unlock exclusive discounts!”
This approach incentivizes customers to do both, maximizing your ROI on these efforts.
How does this help?
Customers love rewards, and you get the double benefit of reviews and referrals and it’s human nature to feel excited about getting something in return for your effort. Offering a small incentive for leaving a review, such as a discount, freebie, or entry into a giveaway, taps into that excitement and turns the act of reviewing into a win-win. Not only do you encourage more reviews, but you also open the door for referrals.
9. Ask at the Right Moment
Timing can make or break your review request. The best time to ask is when your customer is happiest i.e. after a big win, a successful project, or a great service experience.
Examples:
- After project delivery: “We’re so thrilled you loved the results! If you’re happy with how things turned out, we’d love it if you could share your thoughts in a quick review.”
- After hitting a milestone: “Celebrating this milestone with you was an honor! If you feel the same, let us know in a review.”
How does this help?
Timing is everything, especially when it comes to asking for reviews. A well-timed request feels like a natural extension of the customer experience rather than a forced or pushy demand. Think about it: when you catch someone right after they’ve had a great experience with your product or service, they are still riding the wave of satisfaction. They’re more likely to say yes because the moment feels genuine, and their positive emotions are fresh. Whether it’s a follow-up email shortly after a purchase or a friendly request at the end of a seamless customer support interaction, good timing shows that you’re thoughtful and considerate, not just chasing reviews.
10. Turn It into a Team Challenge
Who says review-gathering can’t be fun for your team? Add a little friendly competition to the mix.
Ideas:
- Reward the team member who inspires the most reviews with a fun prize (think gift cards, a half-day off, or lunch on the company).
- Set weekly goals: “Let’s aim for 10 positive reviews this week!”
How does this help?
A motivated team is a game-changer when it comes to encouraging reviews because enthusiasm is contagious. When your team is genuinely passionate about your product, service, or brand, that energy naturally spills over into their interactions with customers. Whether it’s during a sales call, customer support conversation, or in-person meeting, their excitement creates a positive experience that customers can’t help but notice. When customers feel the genuine enthusiasm and care from your team, they’re more likely to want to reciprocate by leaving a review.
Wrapping it up
Asking for reviews doesn’t have to be a chore. When you get creative, show some personality, and make it fun, you’ll not only get the feedback you need but also create a lasting impression on your customers. Whether you’re using humor, offering rewards, or recognizing your customers publicly, these approaches make the process feel more like an opportunity than a task. And the best part? It helps build stronger, more authentic relationships with the people who matter most – your customers.
So, next time you’re looking to gather some reviews, don’t just send out a standard request. Instead, think about how you can engage, entertain, and inspire your audience to share their thoughts. With a little creativity and the right timing, you’ll have your customers lining up to leave feedback and trust me, you’ll look pretty cool doing it!
FAQs
How to ask for a review in a fun way?
Keep it lighthearted and creative! Throw in some humor or pop culture references, like, “Loved your experience? Leave a review and make our day, bonus points if you include a dance emoji!” It makes the request feel less like a task and more like an invitation to have some fun.
How do you politely ask for a review?
A polite request is all about being appreciative and respectful. For example, “We’d love to hear your thoughts on your experience with us. If you could take a moment to leave a review, we’d be so grateful!” It’s friendly without being pushy.
How do I ask for a review in text?
Keep it short and sweet: “Hey [Name], hope you’re enjoying your [product/service]! If you have a minute, we’d love for you to leave a review. Your feedback helps us improve!” It’s clear, casual, and easy for them to act on.
How do I ask for a review without sounding desperate?
The key is to keep it casual and focused on the value of their feedback. Try something like, “Your opinion means a lot to us. If you’ve had a great experience, we’d appreciate it if you could share a review; no pressure, just if you’re up for it!” It shows appreciation without sounding desperate.
