Hi, I’m Madeleine Johnson, the content & community manager for Synup. Welcome to the Syncast video series.
Thanksgiving is always a bit of a punch in the face, reminding us that the end of the year is coming up. It also means Black Friday and Cyber Monday… aka one of the best times to rake in sales from new and existing customers.
But the punch is a little welcome. It’s a good time to plan, prep, and coordinate for the new year. Here’s what should be on your to-do list to make sure you go into the holidays and start 2023 on the right foot
Queue up holiday posts for social media and your Google Business Profile
Stir up consumer engagement by running special promotions, photo contests, and more.
Social proof is king, and getting customers excited about your business will pay off through 2023
Optimize your keywords for gifting or other holiday activities!
Holiday-specific keywords and hashtags are essential for making sure customers find you
Tip: check keywordtool.io and Google trends to research what people are searching for in your niche
And consider creating landing pages for Black Friday, Cyber Monday, and the holidays! Especially if you have great gifts or holiday items
See you next time on Syncast: video!