Source: Freepik Buying Google reviews might seem like an easy shortcut to building online reputation and drawing in sales. After all, a Google Business Profile with glowing, 5-star ratings can boost visibility for locals in the neighborhood and attract more footfall to your business, right? Well, yes (you get an ...
In recent years, artificial intelligence (AI) has been making breakthroughs in how we create content. One such breakthrough is ChatGPT, which stands for Chat Generative Pre-trained Transformer. By leveraging AI-powered language models, ChatGPT can generate content in different forms, including text, voice, and videos. This technology has massive implications for ...
Influencer collaborations haven’t been around for a long time (at least not in their current form), yet the buzzword seems to be the hottest trend in marketing right now. Take a closer look and you’ll understand why—it’s because influencers offer brands a wholly unique way to connect with audiences. They ...
User-generated content is the new frontier of digital marketing. Why? Because consumers trust peers more than they do brands and even influencers. In fact, visitors to a site are 3.8% more likely to convert once they’ve interacted with UGC. User-generated content can be thought of as the modern-day version of ...
Social media customer segmentation is hardly a new concept for marketers, but it’s certainly one that you need to get under your belt. With innumerable benefits, such as enhancing customer loyalty, improving the cost-effectiveness of marketing campaigns and boosting your brand’s competitiveness, there’s never been a better time to jump ...
