Generative AI
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ChatGPT and the Future of Content: Opportunities and Challenges

In recent years, artificial intelligence (AI) has been making breakthroughs in how we create content. One such breakthrough is ChatGPT, which stands for Chat Generative Pre-trained Transformer. By leveraging AI-powered language models, ChatGPT can generate content in different forms, including text, voice, and videos. This technology has massive implications for ...
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6 Ways to Establish Brand Trust with Influencer Collaborations

Influencer collaborations haven’t been around for a long time (at least not in their current form), yet the buzzword seems to be the hottest trend in marketing right now. Take a closer look and you’ll understand why—it’s because influencers offer brands a wholly unique way to connect with audiences. They ...
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A Digital Marketing Agency’s Guide to User-Generated Content

User-generated content is the new frontier of digital marketing. Why? Because consumers trust peers more than they do brands and even influencers. In fact, visitors to a site are 3.8% more likely to convert once they’ve interacted with UGC.  User-generated content can be thought of as the modern-day version of ...
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Top 9 Benefits of Social Media Customer Segmentation

Social media customer segmentation is hardly a new concept for marketers, but it’s certainly one that you need to get under your belt. With innumerable benefits, such as enhancing customer loyalty, improving the cost-effectiveness of marketing campaigns and boosting your brand’s competitiveness, there’s never been a better time to jump ...