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A Digital Marketing Agency’s Guide to User-Generated Content

User-generated content is the new frontier of digital marketing. Why? Because consumers trust peers more than they do brands and even influencers. In fact, visitors to a site are 3.8% more likely to convert once they’ve interacted with UGC.  User-generated content can be thought of as the modern-day version of ...
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Top 9 Benefits of Social Media Customer Segmentation

Social media customer segmentation is hardly a new concept for marketers, but it’s certainly one that you need to get under your belt. With innumerable benefits, such as enhancing customer loyalty, improving the cost-effectiveness of marketing campaigns and boosting your brand’s competitiveness, there’s never been a better time to jump ...
Google dashboard update
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Google My Business Changes: New Merchant Experience In-SERP

Google has been making a lot of changes to their interface this year and the recent changes to Google My Business(Google Business Profiles) interface completely changed the way business owners manage their information on Google. The in-SERP editing experience has been around for a while and power users were expecting ...
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The Always Updated Guide to Google Business Profile Bulk Management

Google Business Profile, formerly known as Google My Business (GMB), is the most important listing for local businesses & brands alike. After all, it drives a ton of traffic when there are hungry customers looking for something “near me”. But what happens when you’re local… in many places? Like if ...