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Why Does Google’s Algorithm Change Every Year?

Google’s algorithm changes a bit every year. While it’s usually a few weeks of disruption, this year brought a lot of additional change: updated spam filters, a new Google Business Profile dashboard, problems with disappearing reviews, and more. With all ...
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Holiday SEO Checklist [video]

[embed]https://youtu.be/AbqJryzZcPw[/embed] Video Script: Hi, I’m Madeleine Johnson, the content & community manager for Synup. Welcome to the Syncast video series. Thanksgiving is always a bit of a punch in the face, reminding us that the end of the year is ...
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5 Unique Campaign Ideas for This Holiday Season

The sky is getting darker, the temperatures are dropping, and everyone is drinking peppermint mochas. You know what that means: the winter holidays are just around the corner. Businesses spend months planning special events, sales, and new product launches for ...