User-generated content is the new frontier of digital marketing. Why? Because consumers trust peers more than they do brands and even influencers. In fact, visitors to a site are 3.8% more likely to convert once they’ve interacted with UGC. User-generated content can be thought of as the modern-day version of ...
Google locks down on fake reviews and spam Whether or not you’re guilty of purchasing fake reviews for your local business, we’re sure you’ve had problems with your reviews being removed or flagged. With all of Google’s recent review trouble, they finally revealed more about their review process for customer ...
So, you’ve decided to start using Google AdWords (now called Google Ads). Where do you start, and how do you go about it? While the platform is straightforward to use, here are three things anyone who’s new to the game needs to know to generate leads from Google Adwords: Familiarize ...
Google Ads (formerly Google AdWords) are an inescapable part of our lives, much like the Google itself. If you use Google on a regular basis, then you’ve definitely seen the ads it serves on the top and bottom of its search results. Marketing departments rely heavily on Google Ads to ...
How to Do Keyword Research For Your Content The biggest mistake I see Content Marketers make is not spending enough time doing keyword research for their content. These are usually people who write phenomenal content, however, when looking at how their content performs, I’ve noticed a few missed opportunities. You ...
