Let’s say you’re looking for a new hair salon. What’s the first thing you do? We’re willing to bet you Google “hair salons near me”. After all, that’s the easiest way to find what you’re looking for, right? In fact, in 2023, 44% of shopping journeys started with an online ...
The metaverse is starting to impact businesses. And its current influence is just the tip of the iceberg. Consumers are already getting used to the comfort, accessibility, and ease of the metaverse. For the modern consumer, their phone is a portal to an easily navigable world. They can try on ...
You’ve audited your listings and made sure your local SEO is on point. Customers are finding and (hopefully) enjoying your business. But to increase your bottom line and convert more consumers, you need to implement a great reviews strategy. Your online presence - including reviews - is often a customer’s ...
Over the past three months, economic recovery has picked up pace and studies suggest that local business categories have bounced back to near pre-pandemic levels. Restaurants have recovered to 86% of 2019 levels and shopping has hit 92% of 2019 levels. Similarly, financial services and home services are outperforming 2019 ...
Sentiment analysis refers to the application of contextual text analysis to is a term used to describe a marketing technique that benefits business owners in a major way. Also known as opinion mining, sentiment analysis takes the public opinion via reviews of an event, service, or product and analyses the ...
