If you run an agency, you've probably already felt the sting of losing a client. It’s not just about the revenue disappearing. Research from Harvard shows it can cost five to seven times more (sometimes 25x more) to win a new client than to retain one. Add in the hours ...
For agencies, reviews can make or break client growth. One bad review doesn’t just sit on Google; it spreads, gets noticed in search results, and can turn prospects away. On the other hand, a stream of positive reviews builds trust and drives conversions. The problem is scale. Collecting, monitoring, and ...
Automation and AI can feel like something you’d rather avoid or not get to know any better than you already do, especially with everything else that’s keeping you busy. But the truth is, you can offload a big chunk of your SEO workflow to AI, boosting output and team productivity. ...
Backlinks are the gems of SEO, even in the new world of AI search. Several reports show a correlation between sites that perform well on search engines and their visibility on LLMs. A recent study by Seer Interactive found that brands that rank on the first page of Google also ...
If you want to get local SEO clients who stick around for the long haul and happily pay you each month, you need to pick your niches carefully. After all, there's no point chasing businesses that see SEO as an “extra” or a one-off clean-up job. You want industries where ...
