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How Local Businesses Can Leverage Social Media: Strategies and Examples

People don’t just “stumble upon” businesses anymore. They scroll, search, and decide before they even step outside. If your business isn’t showing up in their online or social media feed, you might as well be invisible. Whether it’s a plumber, bakery, or gym, a strong presence on social media for ...
Google Business Profile Video Verification
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Google Business Profile Video Verification Best Practices

Source: Freepik  Do you want more local ( and potentially loyal) customers to find you? Then your Google Business Profile video verification is a must. It’s Google’s way of confirming your business is a legitimate entity. But mess up the process, and you’re back to square one—no profile, visibility, or ...
Cold Email Templates
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50 Agency Cold Email Templates to Drive More Business

Source: Freepik  Well-written cold emails for agencies, sent to the right person, can open doors to new clients, big projects, and long-term partnerships with no ad spend nor endless social media posts. However, writing cold emails from scratch is a headache for most agency businesses. So, we did the hard ...
Is it Legal to Buy Google Reviews
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Is it Legal to Buy Google Reviews? Here’s Everything You Need to Know

Source: Freepik Buying Google reviews might seem like an easy shortcut to building online reputation and drawing in sales. After all, a Google Business Profile with glowing, 5-star ratings can boost visibility for locals in the neighborhood and attract more footfall to your business, right? Well, yes (you get an ...
Generative AI
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ChatGPT and the Future of Content: Opportunities and Challenges

In recent years, artificial intelligence (AI) has been making breakthroughs in how we create content. One such breakthrough is ChatGPT, which stands for Chat Generative Pre-trained Transformer. By leveraging AI-powered language models, ChatGPT can generate content in different forms, including text, voice, and videos. This technology has massive implications for ...