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When you’re tasked with running an agency (Learn how to write high-converting emails to agencies today), you expect your employees to be as efficient as possible. However, not every employee that you hire is going to check all the boxes right from the start. Everyone has certain weak areas that will need development, and that’s where employee development training courses come in.

Training is a great way to expand the knowledge base of your employees, and teach them new skill sets that will make them more suited to your agency’s expectations. Sure, training courses and events can turn out to be an expensive affair, and employees attending training sessions might also miss out on work for that period of time. But despite these potential cons, investing in employee training and development is essential for an agency, much like investing in CRM, automation tools, or other resources. But what exactly are these benefits that make them worthwhile? Well, let me list them out for you.

Performance

When you provide your employees with the required training, it creates an environment that is conducive to learning and provides a better understanding of their roles and responsibilities. It also builds up confidence, helping them better their overall performance. Studies indicate that 84% of employees at the best performing organizations are receiving the training they need. This shows that providing your employees with the required training can easily translate into a workplace where most of its employees are competent enough to place your agency as a leader in the industry.

Employee Satisfaction

The amount of time and resources that a company invests in training its employees shows them that they are a valued part of the organisation. In fact, 70% of employees say that job-related training and development directly influences their decision to stay with a company. Employee training opens up a channel to improve themselves through means that they otherwise would not have access to or thought of. This makes them feel appreciated and challenged, and provide a deeper sense of satisfaction.

Addressing Weaknesses

Not everyone can perform well at all facets of any given role, right from the start. One of the key motives of employee training is to discover and address employees’ weaknesses pertaining to their roles within the agency. Research shows that a whopping 40% of employees who don’t receive adequate job training will quit their jobs within the first year. It also helps bring a balance to the skills of all employees within each department, thus reducing dependencies.

Consistency

A holistic training program makes sure that there’s a certain consistency when it comes to employees’ exposure and knowledge about the agency. It is important that all employees are aware of the agency’s expectations and procedures, and training is one of the best ways to achieve that. This became apparent when studies in the UK showed that around two-thirds of the workers stated that they felt workplace training should continue throughout their careers.

Increased Productivity

The implementation of training courses has a direct impact on performance, as we saw before. This in turn ensures increased productivity, and consequently improves the agency’s turnover and potential market share. In fact, companies that offer its employees comprehensive training enjoy a 24% higher profit margin than companies that don’t.

Garnering Innovation

Continued training and cross-skilling can be an extremely effective tool to garner creativity within the workforce. Educating them on how to use the appropriate tools (White label marketing tools) can also help the agency expand more effectively.

Lowering Recruitment Costs

Since we’ve established that training programs have a direct impact on employees’ decision to stick with a company, it reduces employee turnover, thereby reducing recruitment costs for your agency.

Enhances Your Agency’s Reputation

When you put in place a robust training strategy that keeps your employees engaged and eager to learn, it also improves your agency’s reputation outside your workplace through word-of-mouth.

These are some of the major positives to having an effective training program for your employees. Depending on your strategy and the industry that your agency is in, you can choose to deliver these training courses via either on-the-job training, or off-the-job training, which are the two most popular methods. Now let’s take a look at what they entail.

#1 On-The-Job Training

This method involves training your employees within the framework of the office environment. It is relatively easier to carry out, and costs less. This method mostly involves training that is provided in actual workplace scenarios, where the employees learn mostly by doing. This can be executed by means of job rotation, temporary promotions, etc.

#2 Off-The-Job Training

Also known as vestibule training, off-the-job training usually consists of workshops, seminars, conferences, etc. As the name indicates, this type of training is held outside the working environment, usually for relatively new employees, or in the case of cluster training.

Besides these two training methods, there is another option referred to as blended learning, which is rapidly gaining popularity.

Blended learning aims to effectively combine online and classroom learning. Agencies that have offices in multiple locations can make use of this training method to train employees across several locations. It’s also a cost-effective option that allows for better process consistency.

Now that we’ve laid out the need for an effective training program and discussed the best ways to go about it, let’s take a look at some of the best training courses that you can make available to your employees.

We’ve curated this list according to the most common employee roles and their respective major skill sets, assuming that the employees already possess the core competencies for their respective roles. Hence, these courses are meant to supplement/further refine their core skills, which will help them move forward in their careers. Let’s take a look.

#1 Account Manager/Director

Skill 1 – Communication

Training Courses:

Skill 2 – Team Management

Training Courses:

Skill 3 – Project Management

Training Courses:

Skill 4 – Conflict Resolution

Training Courses:

#2 Art Director

Skill 1 – Graphic Design

Training Courses:

Skill 2 – Photography

Training Courses:

Skill 3 – Illustration

Training Courses:

Skill 4 – Digital Media

Training Courses:

Skill 5 – Business Communication

Training Courses:

Skill 6 – Typography

Training Courses:

#3 Content Marketer/Copywriter

Skill 1 – Writing & Communication

Training Courses:

Skill 2 – Marketing Automation

Training Courses:

Skill 3 – Research

Training Courses:

Skill 4 – Analytics

Training Courses:

#4 Developer

Skill 1 – Version Control/Git

Training Courses:

Skill 2 – Responsive Designing

Training Courses:

Skill 3 – Browser Developer Tools

Training Courses:

#5 Graphic Designer/Illustrator

Skill 1 – Technical Expertise

Training Courses:

Skill 2 – Visual Communication

Training Courses:

Skill 3 – Design Strategy

Training Courses:

#6 PR Executive

Skill 1 – Communication

Training Courses:

Skill 2 – Understanding Social Media

Training Courses

Skill 3 – Creativity

Training Course

#7 PPC Executive

Skill 1 – Technical PPC Knowledge

Training Courses:

Skill 2 – Analytical Thinking

Training Courses:

Skill 3 – Excel Proficiency

Training Courses:

#8 UI/UX Designer

Skill 1 – UX Research

Training Courses:

Skill 2 – Project Management

Training Courses:

Skill 2 – UI Prototyping

Training Courses:

Skill 3 – Interaction Design

Training Courses:

#9 Social Media Manager

Skill 1 – Strategy Planning

Training Courses:

Skill 2 – Community Management

Training Courses:

Skill 3 – Content Optimization

Training Courses:

#10 HR Executive

Skill 1 – Employee Relations

Training Course:

Skill 2 – Performance Management

Training Course:

Skill 3 – Conflict & Ethics Management

Training Courses:

So there you have it! We hope this exhaustive list can help you put together a great training program for your agency’s employees. Subscribe to our blog newsletter if you’d like to get more such posts delivered right to your inbox.

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