The history of marketing is a vast and old as civilization itself. But were did it all begin? How did we get where we are? With humble origins dating back to the stone age with cave paintings to the invention of the printing press in the 1940s, marketing has provided us with ways to effectively distribute messages to the masses.
According to the Britannica Encyclopedia, “marketing is the sum of activities involved in directing the flow of goods and services from producers to consumers.” Its main function is to promote and and facilitate exchange between two entities.
Once humans developed the ability to print, messaging evolved from word of mouth to the presentation of the printed word in a form that could be mass produced and distributed. The ways in which people find a business to meet their specific needs has also shifted from a time when vendors would shout their wares on busy streets to the domination of newspapers, broadcast media and online interactions. The history of marketing is long, rich, and sometimes colorful.
Let’s take a look at the origin story of marketing!
Discovery of business has further evolved to include highly individualized messaging in the form of carefully placed ads on the websites and the distribution of relevant pop-ups on smartphones based on factors such as browsing history, location, age, previous buying history, and other personal data.
Most experts agree mobile will become increasingly personal in the future. There are also predictions of changes to product production and marketing timelines, better use of available metrics to predict consumer behaviors with greater accuracy, and the necessity for brands to tell a story rather than simply fill a need.