Source: Freepik Trying to grow on social media without a plan is like driving cross-country without a map. Sure, you might get somewhere, but it won’t be where you want to go. A social media plan gives you direction. It helps you post with purpose, stay consistent, and actually see ...
1. Coca-Cola's "Share a Coke" Campaign Coca-Cola personalized its bottles with popular names, encouraging customers to find bottles with their names and share photos on social media. This campaign significantly increased their consumer engagement and sales and It proved largely successful in Australia and would lead to a broader implementation ...
User-generated content is the new frontier of digital marketing. Why? Because consumers trust peers more than they do brands and even influencers. In fact, visitors to a site are 3.8% more likely to convert once they’ve interacted with UGC. User-generated content can be thought of as the modern-day version of ...
Social media customer segmentation is hardly a new concept for marketers, but it’s certainly one that you need to get under your belt. With innumerable benefits, such as enhancing customer loyalty, improving the cost-effectiveness of marketing campaigns and boosting your brand’s competitiveness, there’s never been a better time to jump ...
Social media is an ever-evolving beast. From fast-moving trends to new platforms and forms of content, it can be hard to pinpoint what to focus on to ensure your brand’s success. After all, with such a saturated market, you need to consistently produce great content that stands out to keep ...
