Seeing declining returns from your efforts on Google? You’re not alone. Between the search engine’s constant ranking experiments, variable AI-powered results, and decreasing market share, businesses and consumers alike are turning their attention elsewhere. While Google is still inimitable in the realm of local search, it seems like the rules ...
On 14th September 2023, Google started a tsunami called the Helpful Content Update, a sitewide classifier to reduce the “unhelpful” content from Google search results. It continued for days, sweeping off pages and pages of useless, mass-generated content off the web. That’s it. Gone! Traffic started dropping like crazy for ...
Google seems to be the reluctant late entrant to the generative AI party. Although it toyed with the idea with Bard (it’s still called an AI experiment), it’s with the much-hyped Gemini that Google is jumping in with both feet. Jeff Dean, Chief Scientist at Google Deepmind, the team at ...
As a local business owner, you need to constantly up your game to stay ahead of your competition. We scour the web and curate content to come up with the latest in the world of local SEO so you don’t have to. These hand-picked nuggets of information are sure ...
Google, for all the good intentions on their part, can seldom implement a change or a renewed policy without ruffling a business-owner feather or two. Companies spend tons of resources over extended periods of time to get into lucrative positions on search results only to be thwarted by ...
