Digital profiles like Google and Facebook are now increasingly attracting 5x as much traffic as brand websites. However, with your profiles - and subsequently your visitors - split across multiple websites, it can be difficult to judge how many visitors actually convert, and impact your business. At Synup, we focus ...
About 15 years ago, if you were to ask a brand manager or a business owner to define what a “digital business profile” was, they’d have likely said something like, “Our brand’s logo, name, address, and phone number information on our website and/or other sources”. However, digital business profiles mean ...
Thanks to technological developments in cloud storage and big data collection, brands today have access to an immense amount of raw data. In fact, one could argue that we’re dealing with an oversaturation of data in multiple forms from several channels—and the large chunks of data that are being collected ...
When it comes to marketing your business or improving its SEO, any expert will tell you that it all begins with research. Stats and data backed evidence about customer and user behaviour will allow you to understand the industry better. This data can then be used to detect patterns and ...
