For local businesses, simply existing online is no longer enough. The real challenge lies in being found by potential customers at the right moment. At Synup, we’ve always believed that visibility is more than just having a listing—it’s about strategic presence and meaningful engagement with your customers.
“Local businesses are fighting an increasingly complex battle for customer attention,” says Ashwin Ramesh, CEO of Synup. “Our new Share of Voice feature is designed to give businesses the insights they need to stand out in crowded local SERPs.”
Beyond Listings: The Visibility Revolution
Traditional listing management has been a one-dimensional approach. Businesses would create profiles across various directories, assuming visibility would naturally follow. But local search has been continuously evolving. Now it’s not just about being listed; it’s about being discoverable, relevant, and prominent in local search results.
This is where Synup’s Share of Voice (SoV) feature becomes a game-changer.
What exactly is Share of Voice?
Share of Voice is a sophisticated metric that measures your brand’s visibility within the market. It goes beyond simple vanity metrics by calculating how prominently your local business appears in search engine results relative to the competition.
“Our SoV feature provides local businesses with a clear, quantifiable understanding of their digital footprint,” explains Roshan Agarkar, Senior Director of Product at Synup. “It’s not just about being online—it’s about being visible where it matters most.”
How SoV Works
The core calculation is elegantly simple: Share of Voice (%) = (Total occurrences / total number of results) × 100
This means tracking how often your business appears in the top 100 Google search results for key queries like your primary business category and business name.
Key features that set Synup apart
1. Comprehensive Visibility Insights
Our SoV feature offers multiple layers of insights:
- Weekly and monthly trend analysis
- Performance tracking for primary business categories
- Indexation rate monitoring
- Identification of top-performing keywords
2. Localized Precision
Unlike broad, generic tools, Synup’s SoV is location-specific. Each business location gets its own detailed analysis, enabling hyper-local marketing strategies.
3. Proactive Optimization
With weekly updates and detailed trend analysis, local businesses can quickly adapt their digital strategies. No more shooting in the dark—you’ll have actionable insights at your fingertips.
Why indexation matters
One critical aspect often overlooked by businesses is indexation. Simply put, indexation means search engines have stored your web pages in their database. The more effectively indexed you are, the higher your chances of appearing in relevant searches.
Synup’s SoV feature monitors your indexation rate, ensuring your digital listings aren’t just created but are also discoverable. We submit and track live links for each location, providing a comprehensive view of your online visibility.
Synup’s listings have a 3-4x the average indexation rate across the industry. This means we optimize your listings to show up in search results.
Real-World Impact
The SoV feature can equip your marketing team in more ways than you can imagine. You will know exactly:
- How often do you appear in local searches
- Which keywords are driving traffic to your business profile
- How your visibility changes week by week
- How your indexation rate impacts your search rankings
This isn’t just data—it’s a strategic roadmap for digital growth. It’ll make it very easy to communicate the impact of your local marketing activities to your stakeholders as well.
Who can benefit?
Currently available for Premium Plan customers, the Share of Voice feature is perfect for multi-location businesses and marketing agencies that cater to such clients. Many of our agency partners have found beta launch to be really helpful in communicating results with their clients.
It’s a good way to bring clients into the fold and let them know how your marketing efforts are impacting their local presence online.
“We’re not just offering a tool; we’re providing a strategic partner in your digital journey,” Ashwin Ramesh emphasizes. “Our Share of Voice feature is about empowering businesses with intelligence, not just information.”
Getting Started
Ready to transform your local search strategy? Get in touch with our product specialist who can walk you through our Share of Voice feature as part of the listing management plan. Once you have your account set up, you can easily start tracking visibility for your target local keywords from the listings dashboard.
Looking Ahead
This is just the beginning. Synup is committed to continuously evolving our local marketing tools to meet the changing needs of local businesses.
We see Share of Voice as more than a feature. It’s a commitment to helping businesses not just survive, but thrive in the local ecosystem.
In a world where digital real estate is as valuable as physical storefront space, Synup’s Share of Voice feature can be your strategic compass.
