If you run an agency, you've probably already felt the sting of losing a client. It’s not just about the revenue disappearing. Research from Harvard shows it can cost five to seven times more (sometimes 25x more) to win a new client than to retain one. Add in the hours ...
For agencies, reviews can make or break client growth. One bad review doesn’t just sit on Google; it spreads, gets noticed in search results, and can turn prospects away. On the other hand, a stream of positive reviews builds trust and drives conversions. The problem is scale. Collecting, monitoring, and ...
Let’s be real, most agency org charts are a mess. Hiring the right people is what turns a scrappy little team into a scalable, profitable marketing agency. I’ve learned this the hard way, adding roles based on short-term pain instead of long-term structure, hiring too junior for roles that needed ...
When I first started offering local SEO services at my agency, pricing felt like throwing darts blindfolded. Charge too low and you end up overworked and resentful. Charge too high without backing it up, and potential clients vanish faster than you can say “Google Business Profile.” If you are feeling ...
Online reviews hold more weight now than ever before, especially for agencies. Your reputation is everything, and a strong online presence can make the difference between landing a new client or losing one to a competitor. However, in the rush to maintain a perfect online image, many agency owners fall ...
