There’s a lot of buzz around AI in marketing, and it’s easy to brush some of it off as hype. But if you’re running a marketing agency in 2025, you simply can’t afford to ignore certain AI trends. These aren’t gimmicks or passing fads. These are practical, performance-driving shifts backed ...
Source: Freepik Well-written cold emails for agencies, sent to the right person, can open doors to new clients, big projects, and long-term partnerships with no ad spend nor endless social media posts. However, writing cold emails from scratch is a headache for most agency businesses. So, we did the hard ...
Recently, I had the opportunity to sit down with Yasmine Yasmine Khosrowshahi, Founder & CEO of BlueTickSocial. As an experienced agency founder, she shared valuable insights into the agency's pricing strategies, client relationships, and the delicate balance of delivering value while maintaining profitability. BlueTickSocial is a women-led Digital Marketing Agency ...
Pricing strategy often makes the difference between sustainable growth and constant struggle. We recently had an insightful conversation with Bill Rice, founder of Kaleidico, a specialized lead generation agency serving law firms, mortgage companies, and senior living facilities. With over two decades of agency experience, Rice shares valuable insights on ...
Raise your hand if this sounds familiar. Your recent marketing campaign pulled in a record number of leads. However, you’re not seeing a corresponding or significant increase in sales. It’s one thing to attract potential buyers. It’s another to turn them into actual customers. That’s the difference between lead generation ...
