Pricing strategy often makes the difference between sustainable growth and constant struggle. We recently had an insightful conversation with Bill Rice, founder of Kaleidico, a specialized lead generation agency serving law firms, mortgage companies, and senior living facilities. With over two decades of agency experience, Rice shares valuable insights on ...
Source: Freepik Buying Google reviews might seem like an easy shortcut to building online reputation and drawing in sales. After all, a Google Business Profile with glowing, 5-star ratings can boost visibility for locals in the neighborhood and attract more footfall to your business, right? Well, yes (you get an ...
When it comes to local listing management software, there are some do’s and don’ts one should keep in mind while using the software. The ‘do’s’ are useful and important, however, the ‘don’ts’ if not taken seriously, can hurt your online reputation and your visibility. In this article, we dig into ...
Raise your hand if this sounds familiar. Your recent marketing campaign pulled in a record number of leads. However, you’re not seeing a corresponding or significant increase in sales. It’s one thing to attract potential buyers. It’s another to turn them into actual customers. That’s the difference between lead generation ...
Seeing declining returns from your efforts on Google? You’re not alone. Between the search engine’s constant ranking experiments, variable AI-powered results, and decreasing market share, businesses and consumers alike are turning their attention elsewhere. While Google is still inimitable in the realm of local search, it seems like the rules ...
