Having run an agency for over a decade and then spending the next 12 years building software for agencies, I’ve seen the industry from both sides of the table. And over time, one thing became glaringly obvious to me and everyone here at Synup: Even though we were building software ...
Backlinks are the gems of SEO, even in the new world of AI search. Several reports show a correlation between sites that perform well on search engines and their visibility on LLMs. A recent study by Seer Interactive found that brands that rank on the first page of Google also ...
Of course, online reviews are important. You know this already. But do you really need to follow every single little ‘rule’ you’ve read about to deal with them and make them work for you? Is it okay to reply non-committally, or better yet, not reply at all? Can you get ...
If you want to get local SEO clients who stick around for the long haul and happily pay you each month, you need to pick your niches carefully. After all, there's no point chasing businesses that see SEO as an “extra” or a one-off clean-up job. You want industries where ...
Search is changing rapidly, and it's no longer just about page one rankings. The rise of AI-generated answers, summaries, and conversational assistants like Google’s SGE (Search Generative Experience), ChatGPT, Bing Copilot, and Perplexity is reshaping how people find local businesses and turning the old SEO playbook upside down. Local businesses ...
