Gather around and repeat after me: “Brands cannot control the consumer’s path to purchase!” My uncle uses Bing (exclusively) to find new businesses around him when he’s staying at a hotel in a new city. Not because he loves Bing - simply because it’s the default search engine in Microsoft ...
Running a local business is not for the faint of heart. Not only are local business owners tasked with keeping customers happy on a daily basis, but they’re also expected to stay abreast of the digital trends and evolving ways in which customers search for, engage and choose businesses online. ...