About 15 years ago, if you were to ask a brand manager or a business owner to define what a “digital business profile” was, they’d have likely said something like, “Our brand’s logo, name, address, and phone number information on our website and/or other sources”. However, digital business profiles mean ...
Thanks to technological developments in cloud storage and big data collection, brands today have access to an immense amount of raw data. In fact, one could argue that we’re dealing with an oversaturation of data in multiple forms from several channels—and the large chunks of data that are being collected ...
Back in the early 2000s, consumers didn’t have many options when it came to finding new businesses. Traditional methods of advertising like flyers, posters, billboards, and TV commercials were the biggest proponents of local marketing. Yellow Pages, Google, and word-of-mouth recommendations did the rest of the work to try and ...
