Of course, online reviews are important. You know this already. But do you really need to follow every single little ‘rule’ you’ve read about to deal with them and make them work for you? Is it okay to reply non-committally, or better yet, not reply at all? Can you get ...
Search is changing rapidly, and it's no longer just about page one rankings. The rise of AI-generated answers, summaries, and conversational assistants like Google’s SGE (Search Generative Experience), ChatGPT, Bing Copilot, and Perplexity is reshaping how people find local businesses and turning the old SEO playbook upside down. Local businesses ...
Whether you're a seasoned agency pro or just starting out, you're bound to encounter the dreaded ‘challenging’ client. But though it may be easier to believe otherwise, difficult clients aren’t always “bad” clients. More often than not, they’re confused, anxious about ROI, or simply not used to working with an ...
Search isn’t dead, but it’s mutating. Fast. And marketers will need to adapt. You know those emails that say "Your traffic's down 40%" and your first reaction is "Nah, it's just a bad week"? Yeah, that was me & my team. Until we realized the real culprit wasn't seasonality or ...
Recently, I had the opportunity to sit down with Yasmine Yasmine Khosrowshahi, Founder & CEO of BlueTickSocial. As an experienced agency founder, she shared valuable insights into the agency's pricing strategies, client relationships, and the delicate balance of delivering value while maintaining profitability. BlueTickSocial is a women-led Digital Marketing Agency ...
