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111 Content Ideas for your Local Business

Rahul Agarwal

So, you’ve got your wordpress all set up, the design looks rad, your pagespeed is breaking the  google speedometer, social medial plugins check. You’re all ready blog away to glory, so what’s your blocker?  Can’t think of what to write about? Well, fret no more, for we have for you below a huge list of 111 blog and other content ideas for your local business. Explore ideas from a  range of generic ideas which all sorts of businesses can use, to all original business-specific ideas.

Table of Contents

  1. General Content Ideas for All Businesses
  2. Content Ideas for Restaurants
  3. Content Ideas for Web Design Firms
  4. Content Ideas for Hotels
  5. Content Ideas for Law Firms
  6. Content Ideas for Bars
  7. Content Ideas for Gyms
  8. Content Ideas for Doctors/Hospitals
  9. Content Ideas for IT Services businesses
  10. Content Ideas for Auto Repair Workshops
  11. Content Ideas for Accounting Firms

General Content Ideas for All Businesses

1. What’s going on here?

Thou shalt piggyback on all those local events happening around you. Sports is by far the biggest draw, if your local team is playing- talk about them, you must! You could even offer to sponsor them a little, maybe just get a sound bite from one of the guys in the team who you happen to know. Is your niece running a marathon for charity, talk about that. The benefit is two-fold here, one you help your community and second, you’re getting traction on your blog/twitter.

if your local sports team is playing- talk about them, you must!

Is a fair coming to town? What about that trade-show? Is Coldplay playing next week? Is the next winner of the voice likely to be from your town?  The opportunities and ideas are endless, you don’t even need to limit yourself to local things- feel free to comment on national or global issues, debates and happenings. Often people get stuck on blog ideas that focus only on their industry or even more specifically on their business; thats not how things work in the world of content generation and promotion. Blog about whats real and what’s happening around you and find a way to connect your business to that. I’m not saying its easy, but its really not that difficult. All you need is a little awareness of whats happening around you.

2. Interviews

No, I’m not saying you interview your employees or make them interview you and put that up on your blog. Yes, you can do that too but that’s already been done too often. There’s something better that you can do. If you run a business you must have conducted interviews to hire for positions, right?

Now, whether or not you are as fascinated by interviews and their eccentricities and oddities as I am, you must have encountered some funny interviewees: someone who’s got no clue what he’s even applying for, somebody who looks like he walked out of bed into the interview room. It’s not always funny either, sometimes you may encounter a person who actually takes over control of the interview from you and you’re swept by the time he finishes his second sentence. Have you ever not hired someone because you’re company policy didn’t allow co-workers to date? 😉 Or maybe you hired someone simply because you felt they’d bring great energy and enthusiasm to the team even though they weren’t qualified enough.

Draw from your experiences, doesn’t have to be limited to interviews. Its experiences that I’d like to read about. “I” am your reader, tell me your story!

3. Confessions & Secrets

Everyone loves a confession. It’s real, it’s dark and its meant to be hidden. It’s mysterious and demands the reader’s attention. You don’t have to write a tell all article revealing every trade secret. Often, you can write humorous pieces, disguised as confessional or secretive posts, but a little reveal always has the biggest draw.

How many times have you seen a headline like,  “Secret to weight-loss in 4 weeks, now revealed!”. You may have wisened up to them by now but you’ve fallen for them before and those headlines work. Of course you need to back it up with good content for creating real value for both your reader(who are also potential customers) and your blog.

Boom!, I just let you in on the biggest secret of blogging, without any fanfare at the outset itself – “Write Epic Headlines”. Yes, it’s as simple as that, it’s you’re headline that will draw the reader, its what will be visible across social media shares and everywhere else your link is shared.

Here’s a fun tool to generate funky Headlines. You can find similar free tools all over the internet.

Write Epic Headlines!

4. The Mistakes we make

“The biggest mistake of my life and how that led to a $1,00,000 business”
Hmm..No, that didn’t happen to me. But if did and I wrote about it, wouldn’t you be intrigued to read about it? Everyone makes mistakes, especially in businesses; there’s a mistakes galore. With every mistake made there’s something new you learn.

Write about your mistakes! Remember the headline rule and while you’re headline can revolve around you’re mistakes, your story must revolve around how you overcame those mistakes to reach where you are today. Its an excellent space to showcase how you are better than you were before, how you have changed with the times, how you are even better than the competition because they may still be making those same old mistakes that you’ve manage to overcome and tame.

5. Humor pays(handsomely!)

Have you browsed the internet recently? Its exploding with humor! Its a wonder how everyone, everywhere is not exploding with laughter all the time with all the funny blogs, cartoons, memes and more out there.
What it should also tell you is that people are generally looking for fun stuff to read, and that’s why more and more content is humorous. So, its a great idea to generate memes- Start here !

Creating authentically funny memes is not everyone’s piece of cake. Maybe, you could hire your nephew to do it for you. Do not, I repeat,”Do not” get surprised when he charges you for it. Even if the meme thing does not work out for you, you must encounter in your everyday life and especially at work many funny incidences. Like that day when Janice from work told you, How Google Drive helps her drive her car better :D. Collect these funny instances; tweet them out, or write a blog with the headline, “10 of the funniest things you’ll ever hear at work”(<–yes, that headline can be better. You are a quick learner! :))

Note: Remember not to hurt anyone in the process, its supposed to be fun for everyone. Don’t worry about the haters but try not make jokes that could be directly offensive and try not to use any real names unless you have explicit permission.

6. Staff Showcase – Humanize your brand

With the startup-boom and advent of new-age services, today’s consumers are used to a very high quality of service. No computer or automated process(currently!) can provide you great customer service. For many businesses, its their only differentiator. Empires have been built and destroyed on customer service.
So while you don’t have the budget of the Nike’s and Coca Cola’s of the world, you can still showcase the human side of your company. One of the simplest ways to do this to have an employee showcase : Spend a week researching an employee and write about him/her. Make sure to include non-work related stuff like their hobbies, pets and family.

Humanization of the brand is a term that’s become quite popular in the past couple of years and all I’m doing is pointing you to the starting line of that journey. There’s a lot more that you can do , here’s an article that talks about humanizing your brand more in depth.

7. Review a product/service that made your business easier/better

Let me tell you about a number of products and services that I have started using in the past year or two that have made my life better –

  1. Asana – To manage all my tasks, its free for a small team size and its the best thing out there.
  2. Trello – To manage my personal projects and blogging schedule, it offer’s me a great visual layout.
  3. Slack – For communication with my team at work and sometimes even across teams.
  4. Uber – It takes me from Point A to Point B without any hassles. Godsend!
  5. Splitwise – To manage those meagre bills(that add up to a lot) amongst co-workers and friends, its simple and intuitive.

That’s me. What about your business? Did you recently get a new billing system? Are you food-deliveries managed by an outsourced service now? Did you enroll for that virtual assistant app? How do you manage your HR and payroll services? Did you just implement one of these tools to improve productivity at work ? Does the new caterer give much better food?

Once more do not limit yourself to the world of apps and technology, talk about your business and how that business was made better. Find your change agent, write about it, ask others to try it!

8. Your business inspiration

If anything is competing for shelf space with humor, in the never ending shelf called the internet; its inspiration.Batman was inspired by the death of his parents. Spiderman was inspired by the death of his uncle. Superman’s entire race died. Wow! Superheroes seem to have really morbid inspirations, I should have chosen some other examples.

How about you ? What’s inspired you ? or Who’s inspired you even? How did your business start? How did the idea come about? How did it evolve? Whether you’re business is a success or its still struggling to gain a foothold, its your responsibility as a superhero to write down your story and inspire others. And yes, you are a superhero. Everyone is, just that some stories are never told, don’t let yours be one of the untold..

9. Use Instagram

The number of businesses still not using Instagram is appalling. Insta(yeah, that’s hows the cool kid’s call it) has an immense draw, its easy to use and easy to create and curate content for. All you need is a beautiful picture, add on a couple of relevant hashtags, write up a line or two and walah! You have content ready to publish in under 5mins.

Give it a try and you will thank me later. Even if you are in the most boring of businesses, or should I say especially if you are in a boring business; Put an insta-spin on your business- anything goes here – how Jonathon looked great in that suit, the office lunch routine, Joanna’s mouthwatering bakes, the latest award your business received,  the delivery boy who saved the day(or night!). Once you start, you’ll Insta(now I use the term as verb) to be both a compelling and easy to use content generation tool + social media platform. It will also go a long way in humanizing your brand.

10. Run competitions

I won’t waste words here. It’s as clear as day and it’s been said several times before. Run competitions, quizzes, polls and more. Give your readers a small reward. It’s totally worth it for the the amount of engagement you can generate via competitions. Twitter’s probably the best platform to run competitions on right now because twitter is faster than anything else out there. Here’s a couple of blogs detailing how to go about it –

11. Listss

5 Reasons why I can’t get enough of lists:

Jump to :

Restaurants | Web Firms | Hotels | Law Firms | Bars | Gyms | Doctors/Hospitals | IT services | Auto Repair | Accounting Firms

 

I. Content Ideas for Restaurants

1. Share recipes & food stories

What’s the single most important thing in a restaurant? Yes, its the food. And what do you get when you add a story and food; you get a food story. So start writing food stories, they can range from a recipe from your menu to a story about your favorite ingredients.

Some other examples :

2. Make a wall where customers leave reviews and share a time lapse.

Set aside a wall, or even the front of a desk where customers can leave you reviews on a tissue, or a sticky note. Take pictures of this wall everyday as the number of reviews grows. You can then stitch these photos together to create a timelapse video. You can use this timelapse tool or there are several other apps for your phone/computer which can do it for you too. (When in doubt ask Google)

What’s a timelapse ? Really ? Ok , Read on here.

3. Take video testimonials from happy customers.

Do you get jubilant customers singing praises of your food everyday. Do some regulars gorge greedily on on the food?

Don’t waste that praise, don’t waste those happy eating moments. Ask you happy customers to leave you a small video testimonial, or to let you record them eating and loving it. You can ask your staff to take there videos on the fly on their phones. Don’t worry about the quality of the videos, the lack of quality will actually make the videos more authentic.
Keep the videos short, not by asking your customers for shorter testimonials but by clipping out and using only the best parts. 10seconds is good. You can then share there videos on your blog, facebook, twitter,snapchat, tumblr, instagram, pinterest and whatever else comes up. Also checkout boomerang– sometimes all you need to capture is the smallest emotion!

4. Share your journey of becoming a restaurateur.

If someone hasn’t told you this already, owning a restaurant is quite cool :B. Not everyone has a restaurant of their own, and your story is something people would want to read about. How did you start your restaurant? Was is a family restaurant ? If yes, then there must be a lot of family lore behind it. There’s a story behind every idea, every business and every businessman

There’s a whole host of other ideas you can write about :

5. How did your restaurant get its name ?

The headline is as clear as day. If you run a restaurant and it has a name. It must have a story, and as indulging customers we deserve to know how the name came about. Maybe you don’t think its a cool way to have decided your name, leave that up to your reader’s. The story behind the name is a tale that must be told.

Maybe you don’t like your restaurant’s name, maybe you didn’t get to decide, maybe you’re stuck with it. There is a story behind that too. Trademark issues, family legacy and other complicated stories. There you even have an epic headline – ” Trademark issues, Family Legacy and other complicated reasons why my restaurant is called …”

6. #FoodPorn

According to wikipedia,

” Food porn is a glamorized spectacular visual presentation of cooking or eating in advertisements, infomercials, blogs, cooking shows or other visual media,foods boasting a high fat and calorie content, exotic dishes that arouse a desire to eat or the glorification of food as a substitute for sex.”

Wow! Do wiki writers know how to make things boring or what ? Foodporn is food that looks so good that it’s better than watching porn! Also #foodporn is a very popular hashtag used on all of social media to showcase delightful food.

Foodporn is food that looks so good that it’s better than watching porn!

Don’t worry about them fancy photographers to take them photos. Your trusty phone camera will do and these tips will get you well on your way. Now just plate em(the food), take em(the photo) and insta them! You could even start your own #foodp0rn gallery on your blog and push the same photos to all of your social networks.

Pro-tip :Do not forget to talk about the food in the description!

7. Poll new dishes

Better than even getting a huge number of followers, readers or subscribers is getting a lot of engagement on your post. You want customer’s talking about your restaurant and your food. A great way to do that is to run polls. Unless you are one of those old school restaurants that they never change their menus, you must be adding new dishes to your menu every now and then. So, instead of deciding by yourself what your customer’s would like; give them a chance to decide their dish-to-be!

This way you can have engaging discussions with customers about your food without pushing them to talk about it. You can even ask customers to suggest changes in a recipe. And if enough people agree to the change, incorporating it should be a no-brainer. While, the best part by far about running a poll on your new dishes is that, customers now know you have a new dish coming up, they know what it’s going to be and they can’t wait to try it! All the social media numbers in the world aren’t as good as happy customers in your restaurant. 🙂

8. In-house Event Announcements

Are you having a cook-off between your chefs ? If you’re not, you totally should! Or maybe you’re hosting an “All-you can eat : Ribs” event(Mmmm…) . Are you having a themed halloween dinner? Either way plan in advance and send a shout-out to your blog readers. Put in all the details of the event, throw in a reader’s only promotion or two for good measure too. Everybody loves feeling special, make your readers feel special too.

The events don’t always have to be as fascinating as my imagination. You’re Special Sunday course,  is as worthy of a blog and social mention as any other.

9. Celebrity Eaters

5 commandments of to be followed

And in all seriousness, this works. You may not always be able to invite big celebrities, look for local celebrities, popular food bloggers and such. Sometimes celebrities may just walk-in to your place. Make the most of it!

10. History of Food

If you’ve ever been haunted by the question, “Why am I here? What is my purpose in life ?” George Carlin  puts your ego in its place. I can’t find the exact quote but what he essentially says is that, “You’re here, you look for food, you eat, you live”

Food has been around for longer than we have.(we were and are food too!) There is a lot of rich history to food, find interesting facts about food, discover the origins of your favorite dish and there’s so much more to explore.

A few examples:

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Restaurants | Web Firms | Hotels | Law Firms | Bars | Gyms | Doctors/Hospitals | IT services | Auto Repair | Accounting Firms

 II. Content Ideas for Web Design / Development firms

1. Cool Tools

So, you’re a web design/dev firm. Hence, you must be using a bunch of cool tools – software, hardware and maybe even hard-wear, if you know what I mean. You’re target market is everyone who uses the internet so that’s 46% of he world and all of them want to read about the latest and best in the world of tech.

Examples:

2. Office Swag

It’s highly likely that you have, either have a funky office with a mini-fridge with beer in it or you have a box full of people and machines, with posters on every wall with little breathe. Either way show off your office swag, your office is a big part of your company’s identity. Its your place of work and worship. Hence, it ranks high on being an identifier for your style. You can show off the people in your office, the tools they use, the food you eat and all the fun you have too.

Examples:

3. Quirky ideas

Are you working on some side-projects? Some cool hack or app. That’s once more great fodder for content. While fun or side projects may not always be beneficial financially to your business, its a great attraction tool.

Examples:

4. DIY tutorials

As a web design and development firm, there’s a lot of DIY – Do it yourself tutorials that you can offer readers.

Examples:

5. Star Projects

You may have many projects but every once in a while comes along a project thats unique. The uniqueness of the said project could be attributed a unique design, a cool app, the vastness of the project,a new programming language used, the speed of completion and any number of such things. These star projects are great fodder for quality content pieces. These content pieces could range of things from a case study to a product demo.

Examples:

6. Star Clients

Just like star projects, you will get a few clients thats stand out. Make sure to showcase these clients, and don’t always choose the biggest clients; sure the logos of your biggest clients can come on your homepage but for great content pick the clients who’s work you like doing the most. They might be smaller clients who have built better relationships or given clearer instructions, demanded lesser revisions or noticed problematic areas sooner.

Examples:

7. Star Competitors

Yes, talk about the competition. It shows maturity and awareness. Look out for the best works of your competition – review them, comment on them. Be genuine and be honest, if the work is good commend it and if its bad, point out whats going wrong without being derogatory.

Examples:

8. Your favorite things – food/ movies/ cartoons ..

A blog is intended to show the world what you are all about so hold back. Ask members of your team to write about their favorite things, hobbies, accomplishments etc.

Examples :

9. Your favorite websites

The world wide web is a humongous place and true to its name, it is a web or maze of all things. Picking out the best of the lot is your responsibility. This gives you a nice opportunity to create simple list type posts.

Examples:

10. Collaborative Projects

Are you collaborating with other designers and developers on certain projects? Be sure to write about that. Collaborative projects bring out a whole host of new ideas and its a much bigger challenge to work across teams, beyond your own in-house teams. It requires a more advanced skill-set, if I may say.

Examples:

Jump to :

Restaurants | Web Firms | Hotels | Law Firms | Bars | Gyms | Doctors/Hospitals | IT services | Auto Repair | Accounting Firms

 

III. Content Ideas for Hotels

1. Happening Events in Town

If something interesting is happening in the vicinity of your hotel, writing about it highly increases your chances of getting guests who will be visiting the event. Write an interesting post about the event and share it on twitter and other social media with the right hashtags and you’re on your way.

Examples:

2. Local History/Culture

As you are running a hotel in the area, it can be assumed that you already hold some authority on local subjects. But writing about these subjects will also give you additional authority and an influx of readers and potential customers.

Examples:

3. Local Attractions

While there may already be a list of attraction on several blogs and Google’s pretty much got every attraction everywhere covered. That still shouldn’t stop you from investing some time in compiling your own list and giving it your own flavor. You could make seasonal lists and promote less popular seasons and the potentially attract more customers during slow seasons as well.

Examples:

4. Famous guests

Hotels are already known to pamper celebrity guests. You can take that online too; post a couple of pictures, maybe a testimonial along with the pictures. Sometimes even a blog post can be dedicated to a famous visitor. Tap into the popularity of your famous guests both for the content and sharing that content to a wide audience.

5. Interesting Incidents

Hotels are happening places. There has often been commotion and  great hullabaloo in my experience and while most hotels would try to hide it. I urge you to embrace all of the eccentricities, write about them, surely some of them make for great bar-tales. Those same stories make great blog ideas.

Examples:

6. Local Travel Tips

There’s a plethora of travel tips out there. So, why write them again ? Well why not ? For one thing – you can tailor the tips according to the destination and cover things that other general travel tips would not cover.

Examples:

7. Your hotel identity

Luxury hotel? Family friendly? Youngster friendly? Business hotel?  What’s your hotel’s identity? Craft blog posts around that identity. A luxury hotel can post about luxury and vintage items. A family hotel can give safety tips. A business hotel can talk about the various booming businesses in the area.

Examples:

8. Photos & Quotes

Most hotels have a testimonial book but it just lies there gathering dust. Instead, ask your guests to share a few of their holiday photos along with the testimonials. Mix and match these testimonials and photos and share them on social media. You can use simple tools like canva to create images with texts easily.

9. Top Restaurants and Bars in town

All your visitors would want to know about the best places to eat and drink in town. Often you’d have guests asking you as well; so its a brilliant idea to keep a list ready. You can redirect guests to your ready list and ask them to share it. That way you’ll get a lot more traction on your blog.

Examples:

10. Hotel’s History (and/or Future)

If your hotel has a long history thats great fodder for blogs. Write about yourself, even if you don’t have a long history you can always write about the future. Things you can write about can range from new facilities, to changes in management or staff, updates in policies, change agents etc.

Examples:

 

Jump to :

Restaurants | Web Firms | Hotels | Law Firms | Bars | Gyms | Doctors/Hospitals | IT services | Auto Repair | Accounting Firms

IV. Content Ideas for Law Firms

1. General Law FAQ’s

Questions and answers are probably the best way to establish a relation between two strangers. Readers or visitors are always going to have queries regarding judicial or related to legal matters. In today’s world, Legality is something that is considered as a default setting and nobody should mess with it. For this, there has to be proper awareness about various legalities among the people. Providing a General FAQ to your visitors on the blog will help them get in touch with you and clear their head with suitable and satisfactory answers. It will strengthen their bond with your blog and they will always come around in case they need any consulting.

Examples:

2. The Business of Law

The business of Law is much more than fancy suit battles in court.The legal profession has been accelerating at an unprecedented rate over the past few years, obviously because of the market uprising and force. Talk about the adaptation of new normal methods of handling Client-Lawyer relationship and how this growth does affects it. Show the people that your firm is well up in the race in this varying scenario, gives value-added-services and offer latest yet effective client services that help build a good client-lawyer relationship.

Examples:

3. Prediction posts

Predicting the legal trends and practices to be followed in coming days, portrays you as a current expert. Readers are bound to read prediction posts, as they are often keen to move along the river of updates and have prior knowledge and idea about how a few things are going to take a turn in the future. It might benefit them in keeping precautions or active in taking the act when the time comes. Sharing predictions with your readers or visitors will strengthen their faith in you and your firm will be at the top of their head when they will need to lawyer up.

Examples:

4. Take a stance on a controversial public issue

Public controversies are endless these days and the issues not only create a buzz but also presents the opinion of various dignitaries and high-profile personalities for which people are often curious. Taking a stance and discussing you opinion on controversial public issues will increase your bond with the people who have the same thoughts on the matter. Presenting your honest and logical opinion on a trending controversial public issue will make readers follow your footprints and to be in touch with your blog to keep themselves update with the perspectives of yours which they can relate theirs too.

Examples:

5. Push for Change

Sharing contents on your law firm blog about changing a few orthodox or traditional law practices. Ranging from political change to change in transportation law, every piece of improvisation suggestions posted by you will make a positive impacts upon the readers mind and will portray you as a bold and solid law firm, who believes in positive changes in law practices for the common good. The motivation for adopting efficient law practices will directly help the common people and they will realize this along with your good wish for them.

Examples:

6. Debunk common Myths

People often are caught under the shades of rumors and myths in the legal sector. This makes them vulnerable to getting cheated or taken advantage off by witty lawyers. You can debunk a few myths and enlighten your readers with appropriate facts that falsify those myths. Clearing your reader’s head with the straight facts will help you getting their trust and will increase your reliability and will keep you in the mainstream of a good lawyer in eyes of your reader. People are always looking to hire or consult a genuine lawyer or law firm that is efficient in walking the client through in any situation legal affair that they don’t understand very well.

Examples:

7. Pro Bono work

Misfortune or ill fate isn’t bias on the basis of the financial strength of a human being. The poor, the rich, almost everyone has the same probability of getting into a legal matter. However, it’s the poor who lacks the resources to hire up a lawyer or consult a law firm and perishes. Pro Bono Work means “for the public good” and is generally free services given by professional in their corresponding field. Using your potential knowledge, experience and efforts for helping the marginalized community like the kids, elderlies, a poor community who often lack access to justice will boost up your professional image and will take you a step closer to the heart of public and it also feels good.

Examples:

8. Expert Legal Content

We don’t judge a book by its cover, but by the content inside it is what matters. Your blog should have effective content in order to receive audiences’ attentions as no one will like to be around your blog if it doesn’t serve them any benefit or value. Your content should be derived from the expertise and the more efficient it is, the more popular and prolific your blog will be. Creating an avenue for fresh expert legal content will show the people, your Law Firm’s sheer potential, and capabilities distinguishing you from the rookies.

Examples:

Legal Advice is important. It’s no no brainer to understand the consequences of immature legal steps. People today are compelled by their subtle conscience to have strong and expert legal handlings for common disputes, which they fall in every often. They wander around for hiring good lawyers and legal advisors to mend their disputes. Providing Legal tips and suggestions for the common dispute genre is definitely going to attract crowd as it is one the most basic and preliminary handlings required for having a healthy and legally stable lifestyle.

Examples:

10. Process

Not a majority of people are clear about their legal rights and law that their country follows. The law can be a scary mess up for them and people often avoid the hassle of understanding them and demand transparency and accountability instead to see through it. Providing a step by step disintegrated information about the processes will make you clients and understand the concept comfortably. Write about the what your firm is doing regarding the innovative approach for providing liability to the clients and throw an idea of being ‘Simple, Transparent and Effective’. It will be a traffic magnet for your blog.

Examples:

PS: Here’s a really funny law blog I encountered on my research, that I had to share : http://loweringthebar.net/

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Restaurants | Web Firms | Hotels | Law Firms | Bars | Gyms | Doctors/Hospitals | IT services | Auto Repair | Accounting Firms

 

 

V. Content Ideas for Bars

1. Share your cocktail recipes

A great way to promote both your drinks and your place is to share you cocktail recipes. This way you can even get common opinion on your drinks. While people are at your bar probably get too drunk to share their opinions on the drinks, if you share your recipes online they’ll feel compelled to comment and share.

Here’s a great blog full of cocktail recipes – Bottlebar

2. Stories from the Bartender

If you have a bar, you must have a bartender and every bartender has his share of stories. If your bartender declines to share his stories(which not surprise me) ; you can just make up some of your own. Its all about creativity and generating intrigue.

No examples for this one (I’m not sharing mine either :P)

3. Your Favorite bars

While it may seem counter-productive at first glance to talk about other bars, it can actually be quite useful. You can compare yourself against other bars, yes thats one thing but thats not all. You can talk about your favorite bars in other countries, other cities and even bars in the same town/city that cater to a different crowd segment.

If you are talking about the other bars, it points good light towards you as an authority on bars. So, leverage that implied authority!

Examples:

4. Music Discovery

If you’re not already focusing on the music you play at your bar, here’s a tip “Start now!”. Music is a huge part of your bar’s persona; ignore it at your own peril. Coming to the blog and content – you can write about the of music you are playing at the bar, about how you discovered the music, your favorite artists and other music related things.

Examples:

5. Bar Tools & Tech

Did u get that new beer dispenser and cocktail shaker ? Those cool new glasses? Have you upgraded your tech recently? There so many things that make up a bar. Talk about those tools and things that make up you bar and give it, its identity.

Examples:

6. Promote Local Bands & Other Acts

If you’re not already having some bands and other acts playing at the bar. It’s about time you got on the bandwagon. Also, these guys will love you if you promote them via your content and social media. You’ll also find yourself connecting with their following, so its a win-win for both parties.

Examples:

7. Party Ideas

Yes, share them crazy party themes and ideas with your readers and patrons and they’ll love you for it.

Examples:

More here: http://stylecaster.com/101-theme-party-ideas/

8. Based on Bar’s theme

Do you have a pirate themed bar? Or is an old colonial bar ? Sports bar? Space bar ?  Adopt your bar’s persona and blog as if you were a pirate.

Examples:

9. Bar jokes

A joke a day on twitter and other social media would do really well for a bar. Its easy to find jokes and its takes but a minute to share it. You’ll find a lot

An amnesiac walks into a bar. He goes up to a beautiful blonde and says, “So, do I come here often?”

10. Share Hangover Remedies

The one thing most of your patrons ought to have is a hangover and its your duty to help them out with that. (So that they can head back afterwards)

Examples:

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VI. Content Ideas for Gyms

1. Your favorite healthy meal

People are always curious to know about meals and intakes that are healthy and tasty at the same time. You can share your favorite healthy meal with them, maybe include a Youtube video cooking it. People will get motivated as the dish will come under the suggestion of a fitness expert and will also serve them a delicacy.

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2. Your favorite fitness person and why

Motivation works best when it comes from an all time favorite person of yours. People are attracted towards success stories and get inspired from them. It boosts their willpower and the gut to test their limits every day.

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3. Your Favorite Motivational Book

Everyone loves to read and have at least one absolute favorite book which they can relate to or get inspired to. It’s time now for them to add a book in their bunch that could inspire them to have a healthy and fit personality. Share your favorite book that motivated you to be a fitness expert and people will surely look it up.

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4. Upcoming training programmes

People love your weekly fitness schedule but an upcoming different and exciting training program can spark their blood rush in the course. You can write a unique fitness program that could make them want to execute or try it as soon as it comes on board.

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5. A product that doesn’t work

Often people get suggested about what’s good to eat and what good product can one use for supplementing health benefits, but it is equally important to make them aware of a ‘Don’t buy’ product.

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6. Write about health myths

Knowing a myth is as important as knowing a fact. People are prone to give attention to myths and end up believing them with the lack of any counter-explanation. So being a fitness Professional it is your job to keep them updated with the rumors and myths falsifications.

Examples:

7. Workout Routine Videos

Putting up workout videos of your clients can share their enthusiasm and devotion of the trainers. People will love to see the performance of your clients, the provided workout strategies and can make an estimate of your fitness center’s potential. A good workout session video will be a traffic magnet for you fitness blog and will bring you more interested candidates.

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8. Run contests on your blog

Running a contest on your blog could be the best thing to do for promoting your fitness business. People get to indulge in fun and yet competitive contests easily. If they are already members of your gym or they are just your blog follower, the contest will act as a binding force between your fitness center and the people. They will find it cool and unique way to know your work.

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9. Write an FAQ post about your business/services

An FAQ post will help people get in touch with you with all their queries and concerns directly. It is useful in keeping them updated with the latest programmes, services or products. It will help you get them convinced that joining your firm will be the best decision they will take to support their healthy well-being. Trust and bond will increase through this means of Q-A communication.

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10. People and Progress

Your business becomes more authentic in terms of trust when you present the transformation and positive progress videos or stories of your clients to people. They will be impressed and their trust factor will take your favour as they see the transformational videos and confessions of your clients in their own words. They will share their experience and tell about how they started and how much progress they made till then.

Examples:

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VII. Content Ideas for Hospitals/Doctors

1. Ethics

Hospitals should discuss their rules, regulations and ethics they follow, to maintain the decorum of the unit. Values like respect for autonomy, beneficence, non-maleficence, justice, respect for persons, truthfulness and honesty not only tell public how to deal with a particular condition but also provides them useful criteria to for understanding conflicts. Therefore, medical bloggers must use their blog as a forum to educate people and making them aware of their moral rights and duties concerning any medical emergency. Many medical ‘ethical conflicts’ are due to lack of communication, such communicational breakdowns and insurmountable ethics can be solved with open lines of communication, i.e., via internet.

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2. TV shows

Unless you’ve been living under a rock for the past 20 years, you couldn’t have possibly missed the popularity of Tv shows revolving around doctors – House, Grey’s Anatomy and Scrubs just to mention a few. Blog posts will be far more interesting if famous medical shows broadcasted on television are mentioned in some manner. For the common people the TV is still a big part of their lives .

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3. Medical advancements

Numerous researches and studies are taking place daily in this field. But sources to provide the latest information and facts to the commoners is limited. Thus, a doctor’s blog must act as a stage to spread medical advancements taking place more and more as possible. It is also in news that soon our doctor’s will cure diseases with a cell, not a pill! Putting such information will not only drive the traffic to your blog but will be high in the list of most searched medical blog like KevinMD.com, aspiringdocsdiaries.org or various hospital blogs like mayoclinic.com and PatientsLikeMe.com.

Examples:

4. Doctor patient relationships

There must be a feature on the concerned blog for patients to post their issues anonymously, then the blogger or public relations online team of the hospital should answer them efficiently taking advices from the specialists. As the patient’s identity in not revealed they could seek remedies for any type of disease without worrying about their privacy. Doctors profiles should be managed by the hospital site effectively and doctors should be given every opportunity to help his patients and to tackle their issues.

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5. Busting medical myths

Anyone could be a member and post on the forum and ask their doubts. Most common being medical myths are either lies or half-truths like; reading in dim-lights causes permanent eye damage fact is they just cause eye strain which subsides after resting; also fingernails and hairs grow after death while truth is as the skin in other areas are drying out, the nails and hair looks more prominent. Loads of other myths should be mentioned, debunked with proper evidence and using simple language making it an easy as well as interesting read for the audience.

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6. Alternative medicines

Many people are allergic to some chemicals used in drugs for heart, lungs, diabetes, liver, etc. therefore when patients want to consult their issues, doctors should provide them the list of alternative medicines. Lists of generic medicines could also be updated from time to time instead of answering individually this would save time and could be viewed by wider range of audience.

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7. Medicine and medical equipments

To make an efficient blog doctors on the blog should review numerous medicines and medical equipments this will thus create a plethora of network in medical field as well as popularity among the common people. Latest medicine and drugs can be listed and could be categorized under disease column then reviewed according to the seriousness of the disease and side-effects they could cause. Equipments could also be reviewed in similar manner; working capacity, efficiency, longevity, price and dependency can serve as important points to be reviewed on.

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8. Health tips

Health tips and natural remedies can be prescribed to patients from time to time. A daily fact about a human body and a rare natural health tip could be stated for readers to go through. Be it weight loss, weight gain, blood sugar control, exercises to be done to increase immunity and strength as small as these issues should be added into the blog posts for an interesting read.

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9. Ask the doc

An ‘ask the doc’ menu button should be set to always active, where patients and readers could directly consult their or their friends’ problems related to a disease privately. Or there can also be a mailing option where serious and rare disease patients may be able to mail their details and problems that would make to know the patient’s disease better for the doctor.

10. Symptoms and solutions to ongoing flu’s and other diseases

A page or columns for local and/or widespread disease ailments should be included to attract the reader’s and patients from local areas as well as all-over world facing the issue could follow those measures to be disease-free and healthy. Natural treatments for common cold and flu can be prescribed to avoid useless medicine intake.

 

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VIII.Content Ideas for IT Services & Repair Firms

1.Updates on Viruses & Malware

The most common problem that every computerized gadget user faces is the issues of Viruses and malware. Viruses access the computer and pose a potential threat to the functioning and data stored in the computer or the gadget, including your personal details, financial credentials like card number, passwords, account details, emails etc. You should provide updated information about the latest viruses and malware actively affecting the computer systems ranging from a personal computer or system network of a big organization today and also provide active counter actions so that your readers and visitors follow those counter methods and keep them safe.

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2. Common IT problems and solutions

People wander around all day over the internet trying to find a solution to their day-to-day IT problems ranging from computer login troubles to setting up an automatically scheduled email. Providing solutions and troubleshooting options to the most frequent IT problems will help your readers to stay on your blog for all their daily solution needs. This will help you in generating new traffic as people will get to your blog eventually seeking answers to their problems, and once they find everything they need on your blog, they are more likely to stick around.

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3. Cyber security

Cyber security industry has been around us since 1990’s. It’s a booming technology that counters the attacks made on networks, devices, online services and applications and the like things. It is important for people to have an updated knowledge on cyber security so that they can keep themselves away from the potential internet and networking threats. So having a blog content on introduction and specification of cyber security is essential for your blog to keep your followers and visitors.

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4. Unique Problems faced & Their Solutions

IT industry is not a limited genre of Information dynamics. It is a vast field of applied researches and studies that provide efficient technological solutions to problems ranging from as simple as login error to unique and high-end problems with networking equipment. Your blog should consist of various case study problems with specific real-life situations and also consist of tackling methods. It will take your blog to a core level of IT services and solutions where visitors will not only find solutions for their basic problems but also find innovative researched troubleshooting methods for severe problems.

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Today, people are growing fond of latest technologies and trends. Tech-savvy people aren’t hard to find, instead, they are growing exponentially every day. People following your blog are often looking up for recent developments in technology trend and roam around looking for them to keep themselves updated with the changing course of technology. You need to provide a content that will make them look no further and stick to your blog.

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6. Review Software

Software makes everything work in the computer industry. It can be termed as the Soul of a Computer. Without software, they will be no interface between the user and the machine. Reviewing a software in your blog will help people get to know the ins and outs of particular software that is widely used or is new to the market. It will be very helpful to them and provide them an idea whether to use that particular software or look for an alternative.

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7. Review Hardware

Reviewing hardware is as important as reviewing softwares. Technology trends are incomplete without trending hardware. Without a perfect body, no user will be able to exploit any gadget to its full potential. A hardware review in your blog will keep visitors updated with the latest innovations and breakthroughs in the hardware industries.

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8. Best Practices

Information Technology is an enormous industry that serves as a backbone to the developing state of the advanced world. Hence like every other industry or a system, IT industry requires proper management and practices too. To thrive in the IT market one should adapt to best Practices for the management of their enterprise. Your blog content about best practices will serve as a guide to your readers and visitors towards the effective ways to keep their IT market in a healthy and flourishing state.

Examples:

9. Sustainable Technology

The world around us requires a new level of progress as an ideal attribute to the system and this is achievable only by developing the idea of Sustainable Technology. Sharing a content on Sustainable Technology in your blog will motivate potential readers to develop a perspective to make our planet more sustainable using the benefits of technologies. Research and studies related to the development of sustainable technology are ongoing for a long time now and will see no end in near future too. Remaining updated to these advancements is necessary for your readers.

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10. How To’s

How to generally an informal description of ‘how to accomplish a specific task?’ Providing a blog content related to the how to’s of relevant IT problems and tasks will help your reader use your content into their benefits. It will involve the problem-solving approach to frequent IT problems and issues that arise in daily work or even in specific situations. It will provide your readers the comfort of finding solutions to their issues online and attract traffic as well.

Examples:

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IX. Content Ideas for Auto Repairs

Whether it is the thrilling red Ferrari GTO or it is the Luxurious Mercedes Limousine or a family loved Ford Fiesta, a car is almost everyone’s’ favorite when it comes to having a drive with comfort and standard. More than a billion people are exploiting this revolutionary invention and the car industry has been growing exponentially for decades. Nowadays, the car is not just a means of transportation but has touched human lives in various dimensions. Here are some cool ideas to boost some horsepower of your auto repair blog:

1. Cars!

Even if you are a mechanic or car enthusiast there are still a lot of tricks, tactics, and hacks to learn always. Many of the automotive repair professionals, repair shop owners, and car lovers have taken their automobile interest to an advanced level by sharing their experiences, advice, useful information, expertise and stories on their blogs for the public reading. Sharing posts about cars will attract car lovers, people who wish to buy a brand new car, or the car geeks who don’t want to lag behind in their car knowledge update.

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2. Parts & Accessories:

Paying attention to the engine and optimal working of the internals is necessary but a car is complete only with good accessories studded within it. Dedicate posts to rate, review and discuss the features of the tip-top engines as well as dedicated accessories and parts is equally important. Sharing trending accessories like Speakers, latest Music System to boom up your car, Smart gadgets like Bluetooth enabled phone holders, exhausts and NOS for customized cars etc. will be a perfect fit for your blog.

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3. Car care and maintenance

Owning a car is not enough. It will take maintenance and care to give longevity and stunning looks to your favorite ride for a long period of time. Sharing latest equipment and trending methods for car maintenance will make your blog receive a decent amount of traffic as those who look for a car, later comes looking for maintenance too.

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4. Safety

Not everyone is concerned with only the horsepower, exhaust, top speed and cool looks, but people are also concerned about safety standards when they go to buy a car. So if you are a car dealer, then you have got to guarantee your customers via your blog that they and their family will be safe with these shared posts. Car theft alarms, immobilizers, tires and good quality glasses must be installed for the person’s safety and people should know about them through your blog, which in turn will feed you orders and business.

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5. Car and accessories deals:

Publish about car accessories and the similar on your blog and mention if on any site or dealer have them on fair prices or discounts. This will attract the audience without any doubt and increase traffic fairly.

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6. Car insurance

Compare car insurance policies online by top insurance companies and guide your customers by giving them smart buying tips for their car insurance. Be an authoritative source of information and tell them smallest of the add-ons available for additional coverage or better if this would turn out useful to your own business.

Examples:

7. Toys and technology

When people talk about toys and technologies in a car, they mean jaw-dropping music systems, cool bass speakers, advanced navigation system, In-built LCDs, etc. to make an ordinary car, extraordinary. After all, this is what everyone want’s, that their car to be unique and one in all. So provide them what they want through trending car technology and gadget updates to add magnetism to your blog.

Examples:

8. Cool car facts:

You don’t just want to post serious content as there must be some room for entertainment for every age. Like stating cool facts about cars, their evolution, history, culture, foreign companies, famous car manufacturing companies, car brands, popular mechanics, designers, stories concerning particular auto company, brand or region is always considered cool.

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9. Quizzes and surveys:

Browse through different cars and vehicles, collect information and post quiz for adding an awesome touch to your blog. It could be fun, informative or personality checker; this would instill interests of the readers and customers.

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10. Reviews:

Do surveys and collect reviews about numerous vehicles from car owners, manufacturers, automotive repair professionals and dealers then combine them as your collective research you did and publish your opinion as well as mentioning theirs too. This will not only increase transparency but also the confidence of your customers towards you.

Examples:

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 X. Content Ideas for Accountants

1. Creative Accounting:

When we talk about accounting practices, one always thinks of the letters of the rule of Standards Accounting Practices. Accounting involves characterizing income, assets, liabilities alike things and to provide a safe guideline to practice these attributes, standard guidelines are issued for accounting. Creative accounting differs from regular accounting in terms of approach. Creative accounting  is often considered as “Cooking the books” which emphasizes on following standard rules but deviates from the spirit of those rules. Sharing a creative accounting post will enable your reader to know how one can exploit the loopholes in Standard processes and can innovate for better end results, but one should not exploit this approach in wrong ways or it could turn out to be a scandal. Be creative, be honest.

Examples:

2. Accounting is Fun:

The majority of people think that accounting is boring.  Managing books, sorting out papers, bill, keeping track of cash flow, income, assets these all are assumed to be dull works in the Accounting job. However, it is not the case, but rather depends on one’s perspective. Sharing some fun ideas about accounting in your blog post will not only attract new traffic but also make people aware of the bright and cool side of the accounting profession.

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3. Quickbooks Tips for the Uninitiated:

Understanding the basic concept and approaches in accounting is essential for everyone. Your blog should keep readers (especially beginners) motivated towards accounting. Quick basic tips from your blog will help them with their initiation and will also keep them on the hook at the same time.

Quickbooks is the most widely used accounting software out there and a couple of posts now and then explaining its usage and features would go a long way in boosting blog traffic from non-users or new users, who also happen to be potential customers.

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4. Tax Saving/Filing Tips:

Who doesn’t want to save tax? Probably everyone wants to save themselves from getting burdened with heavy taxes after all the hard work they do to earn money. Sharing the tax saving and filing tips will help your blog visitors to save their valuable money and get a tax refund by adopting suggested approaches and in turn, your reliability graph will increase as serving your followers should come first as an aim of your blog.

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5. Fraud Spotting:

In an organization, the occupational fraud is most likely to originate from the accounting department. Perhaps everyone knows this but what only a few people know is how to spot frauds and how to curb those wrongdoings in a business. Sharing tips on fraud spotting will benefit readers as they could implement those tips and guidelines of spotting fraud and save their business from getting blacklisted or going bankrupt.

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6. Cautionary tales:

Providing examples of various misuses and wrongdoings in accounting profession will improve the social perceptions of accounting outlaws. It is important for everyone to be aware of wrong accounting practices so that one could save him/her from being a victim of such mentality and false approach because there is no light at the end of this tunnel. This will show your firm’s honesty and loyalty to the profession and will tend to support you with overwhelming responses and appreciations.

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7. Breaking Down Complex Governmental Form:

For a better understanding of how a process is executed, one should first understand the process initials. People often find government accounting standards to be complicated and hard to follow. Deploying a post on explaining the various accounting methods used by public sector entities will help to develop a better understanding of these practices and their intended goals.

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8. Breakdown Taxes for a Freelancer:

The number of freelancers out there is on a steady incline. Tax methods and rules are often complicated and numerous for a freelancer. So for a freelancer to handle the tax filings all by oneself, they should be aware of considerations to be kept in mind while preparing returns. A simple guide to handling tax accounting will be beneficial for the freelance readers or visitors on your Blog as they will be able to tackle these complex issues by themselves without sweating a lot.

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9. Practice and Ethics:

Understanding Ethics of accounting is like being prepared to serve accounting profession with loyalty, which is a good sign for a flourishing growth of an individual, with no spots on the collar. Teaching ethical sense of accounting to the readers through a dedicated post will reveal your concerns and seriousness towards accounting profession and will result in your owns and firm’s growth. It will be mixed proportions of business ethics and human ethics that could serve the accounting field with generous development.

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10. Tax Technology:

Merging technology with any system or work makes it easier to accomplish the task and also improves its efficiency, (Less input, more output). It may sound like a no-brainer, but still penetration of technology in tax culture is still not to the core. Increasing tax technology awareness will boost the tax handling among people and motivate them to perform efficient tax data management, staffing and support planning. It will also put your firm’s image as innovative and adaptive to changing course of accounting methods.

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If you happen to use these ideas, or even otherwise let us know how your blog is doing. Do leave us a comment and share the article. If we’ve missed out on your business category let us know. We plan to do a part II soon, for 10 more businesses so let us know what businesses you’d like us to focus on.

Cheers!

 

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